Presented by
Conrad Mills, Principal Analyst and Simon Daniels, Principal Analyst, Forrester
How European Leaders Can Move From MQLs To Opportunities
About this talk
Marketing qualified leads (MQLs) and marketing qualified accounts (MQAs) have always been the main focus of B2B marketing initiatives. Since the buyer’s path has altered, so must the lead-centric marketing approach.
Learn why marketers are focusing on opportunity segments that provide better signals of intent rather than MQLs by watching this webinar.
In this B2B marketing webinar learn:
Why traditional MQLs seriously restrict a marketer’s ability to impact performance
Why MQAs are not a good substitute
How opportunity segments can assist you in overcoming MQL restrictions and developing a more successful revenue process
Forrester Research
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