Name: Raising The Bar For Marketing And Sales Alignment
Start: 2023-06-15T13:36:00Z
End: 2023-06-15T13:36:43.000Z
Location: BrightTALK

Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth — to navigate change and put their customers at the center of their leadership, strategy, and operations. 

Subscribe to our channel to gain valuable insights on how to drive growth, achieve more and be bold at work! 

Marketing qualified leads (MQLs) and marketing qualified accounts (MQAs) have always been the main focus of B2B marketing initiatives. Since the buyer’s path has altered, so must the lead-centric marketing approach.

Learn why marketers are focusing on opportunity segments that provide better signals of intent rather than MQLs by watching this webinar.

In this B2B marketing webinar learn:

Why traditional MQLs seriously restrict a marketer’s ability to impact performance
Why MQAs are not a good substitute
How opportunity segments can assist you in overcoming MQL restrictions and developing a more successful revenue process

How European Leaders Can Move From MQLs To Opportunities

Discover the B2B marketing trends high-growth companies are embracing to thrive in the face of economic uncertainty.  

Watch the webinar to explore our survey-based research on best practices for growth in the face of a potential downturn. 

You’ll dive deep into the findings of our “Navigating The 2023 Downturn: B2B Marketing Executives“ research to discover how and where to invest in B2B marketing priorities. 

Come away with the information you need to steer your B2B marketing organization with a steady hand and resist reactive decisions that can put B2B marketing outcomes at risk. 

Watch the webinar to learn how high-growth B2B marketers are: 

Seizing growth with specialized talent: Learn why 59% of your peers are increasing their investment in personnel. 
Boosting buyer engagement with CX, EX, and BX convergence: Hear why 46% of companies are focusing on CX alignment. 
Improving GTM success with partners: Find out why 43% of your B2B peers are prioritizing their partner/channel ecosystem. 
Eliminating B2B marketing silos: Explore why 32% of companies are aligning marketing, sales, and product revenue engines.

Please leave any comments or questions in the Rate This tab located below the player.

Navigating Economic Uncertainty: Insights From B2B Marketing Peers

Successful marketing is practically impossible without a solid multiyear strategy. But a strategy without a plan to execute it is just a nice presentation, and an annual marketing plan that isn’t rooted in an understood strategy is just a bunch of tactics, not a path to sustainable growth. 

If you struggle to connect your marketing strategy to your planning and execution, you don’t want to miss this webinar — Marketing Strategy And Planning: It’s All About The “And.”

You’ll hear VP, Senior Research Director Jennifer Ross clearly explain:

What you can do to create two-way flow between your 3-5-year strategy and your annual plan. 
How this works in practice, sharing real-life examples from our clients. 
Six actions you can take now to start bringing your marketing strategy and plan together. 

Jennifer talks about finding “the happy place” where strategy and planning come together to deliver a focused approach that makes marketing a valued business partner and growth driver. Watch this webinar now and learn how to make that happen.

Please leave any comments or questions in the Rate This tab located below the player.

Marketing Strategy And Planning It’s All About The “And"

Watch the on-demand webinar to learn how to thrive in the age of disruption with marketing and sales alignment.

Raising The Bar For Marketing And Sales Alignment

Marketing

Marketing and Sales Alignment

Marketers

Marketing and Sales Metrics

Marketing Attribution

B2B Marketing

Demand Generation

Lead Generation

Lead Management

Lead Scoring

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Raising The Bar For Marketing And Sales Alignment

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Forrester Research