IBC Panel Discussion: Innovations in Cloud Storage and Production

Demand for cloud storage has surged due to global content production, sharing, streaming, and distribution. However, cloud adoption comes with financial and environmental costs. Access and storage costs are not always transparent or predictable while some projections suggest that new data centres alone could contribute 14% of global CO2 emissions by 2040. This session will explore innovative approaches to managing cloud storage and production that, through the shift from a capex to opex cost model and making remote and collaborative working a viable option, can unlock opportunities for smaller independent studios while limiting the industry’s carbon footprint. Panelists Barbara Murphy, Vice President - Cloud Strategy - WEKA Tom Dunning, CEO & Founder - Ad Signal Rosie Pongracz, Chief Marketing Officer - Storj Dom Robinson, Founder - Greening of Streaming Recorded at IBC on 15th September 2024. All sessions can be found here: https://www.ibc.org/ce-sessions/896.tag