How Top Digital Experience Teams Leverage Data to Drive Business Success

Presented by

David Wallace, Director of Customer Intelligence & Analytics, IDC; Rachel Obstler, VP of Product, Heap

About this talk

Did you know that data mature teams have been found to see 2.5x better business outcomes? In the IDC white paper, “How Data Maturity and Product Analytics Improve Digital Experiences and Business Outcomes”, data practices were found to significantly impact digital experience teams. The Heap-sponsored independent study found that data mature teams saw significant increases in revenues and profits, efficiency, NPS, and lifetime customer value. Watch on-demand and join guest speaker IDC’S Director of Customer Intelligence & Analytics David Wallace in conversation with Heap’s VP of Product Rachel Obstler as they walk through the significance of the paper’s findings and detail what data practices were found to best drive better business outcomes. Join this on-demand session and learn: - Why data maturity matters when it comes to digital experiences - What characterizes data maturity and how those characteristics help drive success - How top-performing teams build and support a data-driven ethos through tools, processes, and culture - What habits to avoid when trying to build a data-driven culture

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