Data-Driven Healthcare: The Argument for Heap over GA4

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Presented by

Aaron Brox, Senior Solutions Engineer, Heap

About this talk

GA is the bare bones of high-level web traffic metrics and reporting. Not only are the insights surface level but they are not secure. With Heap you can free your analytics from the burden of tagging and do it while ensuring your data is secure. Watch on-demand as Aaron Brox, Heap Senior Solutions Engineer hosts an informative session on the 4 major advantages Heap delivers for HealthTech. You’ll walk away understanding how Heap delivers: - Best in Class Product Analytics: Everything you need to understand your product, users and how to optimize the digital experience to drive results. - Depth of insights: Understand complex use cases like user retention, friction in funnels, multi-entrypoint journeys and how to effectively use CRO - Simplified data management: Everyone gets the keys to the kingdom! Users can easily self-serve their data, democratizing data and analysis for everyone regardless of their level of experience - Complete data-capture: Reduce the burden on engineering and reduce total cost of ownership
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