Top Considerations for a Future of Experience-Centric Digital & AI Interactions

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Presented by

Diane Magers, Experience Catalyst; Mary Drumond, Neighborly Software

About this talk

Join us for an unfiltered conversation about AI and experiences, through this intimate conversation with the AI experience luminary, Mary Drumond. In today's interconnected, digitally-driven world, the art of managing experiences has taken on new dimensions – and challenges. Join us to explore some of the ways leading organizations are seamlessly blending AI, innovation, and experience with design and insights that differ from traditional methods. In this episode, host Diane Magers and guest Mary Drumond will discuss: — Considerations for designing experiences with AI — Human First: Best practices for balancing human and digital interactions — Experience Optimization: How will you know? — Actions you can take tomorrow Speaker Bio: Mary Drumond is VP of Marketing at Neighborly Software, host of the Voices of CX Podcast, and former CMO at Worthix. She has a passion for B2B SaaS Marketing, consumer behavior and extensive experience in Marketing Research, specifically Customer Experience (CX) and Customer Experience Management (CEM). She has been featured as a CX and Marketing thought leader and influencer by various publications, has authored multiple pieces on the state of Customer Experience and is considered one of the rising voices on the subject. Mary currently serves as a board member at University of Georgia, Master’s in Market Research, is a marketing mentor at AMA, and a member of CHIEF.
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Today's organizations are challenged to meet the needs of digital citizens, whose expectations for interactions are becoming increasingly sophisticated. The digital experience they must deliver is both expanding and merging into a consistent effort that encompasses customer experience and employee experience. This monthly series explores all the angles of digital experience and how companies can create comprehensive strategies to provide smart, intuitive experiences to all their constituents.