Elevating Business: The Role of Digital Experience in Digital Transformation

Presented by

Diane Magers, Experience Catalyst

About this talk

Join us for the final episode of the series and hear host Diane Magers summarize the insights and actions from our 2023 Digital Experience series. During this hour, expect to: — Explore the crucial link between digital experience and broader digital transformation strategies. — Gain practical tips, and insights into seamless digital interactions. — Learn what thought leaders are recommending brands do to shift their focus. Whether initiating or refining your digital transformation journey, this webinar offers actionable insights for leveraging the power of digital led by experience design and targeting measurable value. Host Bio: Diane Magers, CCXP is an internationally renowned speaker, passionate and recognized thought leader, and founder and CEO of Experience Catalysts, an experience management advisory, coaching, and consulting firm. She is a founding member and past CEO for the Customer Experience Professionals Association (CXPA). She holds the designation of CCXP (Certified Customer Experience Professional), an MBA, and an MS in psychology. As a previous practitioner with over twenty-five years of building and growing differentiation by experience including Sysco Foods and AT&T Business Solutions, Diane’s passion is advising and coaching individuals, teams, and leaders to adopt and build the critical capabilities to define, design, and drive impact and measurable value for customers and their brands. She has influenced brands such VMWare, State Farm, and Invisalign. Diane is a professor of practice for the Michigan State University CXM Master’s Program and Instructor of Experience Management at Southern Methodist University. She is recognized on multiple “Experience Influencers to Follow” lists including the recent “Women in Power” and recognitions including the CX Academy’s CX Fellowship Award and the CXPA Extra Mile Award winner.
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Today's organizations are challenged to meet the needs of digital citizens, whose expectations for interactions are becoming increasingly sophisticated. The digital experience they must deliver is both expanding and merging into a consistent effort that encompasses customer experience and employee experience. This monthly series explores all the angles of digital experience and how companies can create comprehensive strategies to provide smart, intuitive experiences to all their constituents.