Michael DeSalles, Principal Analyst, Frost & Sullivan | Ajda LaPrad, Product Marketing Manager, Servicenow
Companies want to provide great customer experiences and build loyalty but are struggling to meet customers’ ever-increasing expectations. Why? Because most digital transformation investments have been focused on only how customers engage – through the web, the store, social media, or the customer service department.
ServiceNow takes a more holistic approach with one platform, one architecture and one data model that brings people, processes, and technology across the front, middle, and back office into one system of action to solve a customer’s issue quickly, proactively and with full transparency to everyone.
Learn more about:
• Smart ways to integrate front, middle and back-office teams
• Tips to optimize workflows and processes and introduce more transparency
• How to drive more frictionless experiences and even faster issue resolution
• The secrets to equip customers with more relevant self-service options