Empower the whole company to create effortless CX and build long-term loyalty

Presented by

Michael DeSalles, Principal Analyst, Frost & Sullivan | Ajda LaPrad, Product Marketing Manager, Servicenow

About this talk

Companies want to provide great customer experiences and build loyalty but are struggling to meet customers’ ever-increasing expectations. Why? Because most digital transformation investments have been focused on only how customers engage – through the web, the store, social media, or the customer service department. ServiceNow takes a more holistic approach with one platform, one architecture and one data model that brings people, processes, and technology across the front, middle, and back office into one system of action to solve a customer’s issue quickly, proactively and with full transparency to everyone. Learn more about: • Smart ways to integrate front, middle and back-office teams • Tips to optimize workflows and processes and introduce more transparency • How to drive more frictionless experiences and even faster issue resolution • The secrets to equip customers with more relevant self-service options

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First-class customer experiences start from within the organisation. How can more interconnected systems and departments help you harness the full power of your organisation? Discover how ServiceNow can connect your systems to provide seamless services and boost customer loyalty.