Name: How is Generative AI Impacting B2B Marketing Right Now - Interview
Start: 2023-08-23T12:34:00Z
End: 2023-08-23T12:34:09.000Z
Location: BrightTALK
Rating: 0

Just Global is the world’s leading full-service, independent B2B marketing agency. Our brilliant team thrives on building the brands that most impact the world. We believe business growth is built on extraordinary relationships and connected experiences – between people, brands, and customers. Our unique Connected Experience Engine delivers measurable success and revenue growth. We are the heart of B2B, and we share valuable insights into the world of B2B marketing from our team of experts.

Join us for the first episode in our new podcast series, Reinventing B2B. This episode is all about marketing intelligence, and to put it together we used just that – fresh off the press marketing intelligence data care of Bombora. This episode is built using data, will be analyzed by data experts, and promoted using insights from the data. What will we learn? Tune in to find out. 

Guests: Hsiaolei Miller, SVP of Customer Success and Insights at Bombora 

Joined by: James O’Flaherty, EVP of Growth at Just Global, and Marcus Hiles, SVP of Strategy at Just Global. 

The Reinventing B2B Podcast Series - https://justglobal.com/reinventing-b2...
It’s time to do things differently in B2B marketing, so B2B Global Agency of the Year, Just Global, are launching a new podcast. In this series we are taking a fresh approach to B2B. We'll be addressing the important topics with challenging new questions, all to give you the tools to stand out. We invite you to listen in as we debate how to do be different in this new series, along with some of the best minds in the industry.

Reinventing B2B Podcast - Ep 1 'The Devil is in the Data'

Join Executive Creative Director at Just Global, Rob Omodiagbe, as he chats to LinkedIn Editor Teqia Burt about creativity in B2B Marketing at Cannes Lions 2022.

Cannes Lions 2022 - Creativity in B2B Marketing

What can we learn from recent developments in the B2B market, and how can we shape our strategy as a result? The Just Global Market Intelligence Report produced earlier in 2023, working with the team at LinkedIn, shines a light on the challenges, media trends, and opportunities for growth in the B2B marketing industry. This concise video looks at the key data, and how to take advantage at your own organization. The video is led by Global VP of Insights and ABM at Just Global, Marcus Hiles, and supported by KL Daly, Agency Lead at LinkedIn, and Ritesh Patel, Director of Analytics at Just Global.

B2B Market Intelligence Report, 2023 - Just Global x LinkedIn

Hear direct from Just Global in-house AI expert Marcus Hiles, on how Generative AI is expected to grow within B2B marketing, including opportunities for your organization and how to take advantage of them. “When you look at where this technology falls, customer-facing functions are the ones where there’s going to be the most opportunity for growth.”

How is Generative AI Impacting B2B Marketing Right Now - Interview

Digital Transformation

Digital Marketing

Artificial Intelligence

B2B Marketing

Automation

Big Data

Marketing Analytics

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Demand Generation

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How is Generative AI Impacting B2B Marketing Right Now - Interview

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