How is Generative AI Impacting B2B Marketing Right Now - Interview

Presented by

Marcus Hiles, Global VP, Insights and ABM at Just Global

About this talk

Hear direct from Just Global in-house AI expert Marcus Hiles, on how Generative AI is expected to grow within B2B marketing, including opportunities for your organization and how to take advantage of them. “When you look at where this technology falls, customer-facing functions are the ones where there’s going to be the most opportunity for growth.”
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Just Global is the world’s leading full-service, independent B2B marketing agency. Our brilliant team thrives on building the brands that most impact the world. We believe business growth is built on extraordinary relationships and connected experiences – between people, brands, and customers. Our unique Connected Experience Engine delivers measurable success and revenue growth. We are the heart of B2B, and we share valuable insights into the world of B2B marketing from our team of experts.