Reinventing B2B Podcast - Ep 1 'The Devil is in the Data'

Presented by

James O'Flaherty, EVP of Growth at Just Global

About this talk

Join us for the first episode in our new podcast series, Reinventing B2B. This episode is all about marketing intelligence, and to put it together we used just that – fresh off the press marketing intelligence data care of Bombora. This episode is built using data, will be analyzed by data experts, and promoted using insights from the data. What will we learn? Tune in to find out. Guests: Hsiaolei Miller, SVP of Customer Success and Insights at Bombora Joined by: James O’Flaherty, EVP of Growth at Just Global, and Marcus Hiles, SVP of Strategy at Just Global. The Reinventing B2B Podcast Series - It’s time to do things differently in B2B marketing, so B2B Global Agency of the Year, Just Global, are launching a new podcast. In this series we are taking a fresh approach to B2B. We'll be addressing the important topics with challenging new questions, all to give you the tools to stand out. We invite you to listen in as we debate how to do be different in this new series, along with some of the best minds in the industry.
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Just Global is the world’s leading full-service, independent B2B marketing agency. Our brilliant team thrives on building the brands that most impact the world. We believe business growth is built on extraordinary relationships and connected experiences – between people, brands, and customers. Our unique Connected Experience Engine delivers measurable success and revenue growth. We are the heart of B2B, and we share valuable insights into the world of B2B marketing from our team of experts.