Getting ahead of the game

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Presented by

Kofi Ankomah, FullStory & Tim Axon, LeanConvert

About this talk

How to delight, win, and retain more customers in today’s gaming industry. The quality of your digital experience matters more than ever–and there’s no industry that understands that more clearly than the gaming and betting industry. Of course, delighting and winning over every customer is easier said than done. How do you unlock the secrets to seamless journeys that engage users? That’s where Digital Experience Intelligence makes all the difference. Hear from our expert panel of gaming and digital experience experts to learn how to: - Prioritize customer-led digital and product improvements at scale - Iterate and anticipate current and future gamblers’ needs at speed - Identify and remove friction from your digital customer experience

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FullStory is a trusted Digital Experience Intelligence (DXI) platform that combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile app experiences.