Project vs. Product Thinking

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Presented by

Agata Bugaj, FullStory & Shreyas Doshi

About this talk

Too often, organizations do too much project thinking and too little product thinking. Even with highly talented and well-funded teams, a lack of balance between project and product thinking leads to mediocre, and sometimes failed, products. In this session, Shreyas Doshi, leader in product management formerly at Stripe, Twitter, Google, and Yahoo, will: - Explore examples of product thinking and its benefits - Review ways for companies, product organizations, and individuals to learn and cultivate product thinking habits - If you are interested in ways to increase your team's impact or to differentiate yourself as a product person, this session will provide concrete frameworks and methods you can begin using right away.

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FullStory is a trusted Digital Experience Intelligence (DXI) platform that combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile app experiences.