Name: FullStory & Product School: Talking Product
Start: 2023-07-11T14:00:00Z
End: 2023-07-11T14:00:57.000Z
Location: BrightTALK
Rating: 1

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks so enterprises can create better products and experiences that effectively win loyal customers for life. 

Hear from digital and data experts to learn more about the future of data collection and making it work for your company. 

Max Cobert, Product Manager, FullStory 
Nancy Combs, VP Digital Strategy & Product, Papa Johns
Tom Cannon, Head of Built with Big Query, Google Cloud
Hayde Martinez, Head of Data & AI, Wizeline

Drive Better Digital Experience with Data Completeness

Tune in to our virtual fireside chat with Jamie Rust, Senior Digital Product Manager at Addison Lee. We’ll dive into what it means to embark on a digital experience journey from the perspective of a product manager.

During this session you'll learn about:

Challenges and priorities of a product manager in managing digital experience projects
How to approach product data analysis
The growth and transformation of Addison Lee’s digital experience (DX) maturity

Tune in to learn from Addison Lee's journey, and to gather practical strategies and tips that can fuel your own digital experience growth, regardless of your industry.

Navigating the DX journey: Insights from a Sr. Digital Product Manager

Drowning in data and working in silos, with lean resources and increased revenue targets? Sounds familiar. You need actionable website and app data, made accessible across teams. Don’t just take it from us. Hear from DX leaders from Pizza Hut, loveholidays, and MPB as they share some of their challenges of siloed data and teams, what that meant for their roles, and how they’re democratising data to build teams that put the customer at the heart of what they do. (Yes, really!)

Data democracy: Harnessing the power of actionable analytics

See how engineers use FullStory to prioritize work to be done, pinpoint root cause quickly, and win more time back for building experiences customers will love.

Engineers using FullStory tell us they save so much time–whether that’s 10% of time saved each sprint, reducing time to bug resolution by 50%, and even saving 25% of time by understanding what work WON’T be impactful, so they can focus on what matters.

In this live demonstration, you will learn:
- Every quantitative measure is a click away from a qualitative session replay playlist–so you don’t just know something’s wrong, you see exactly what, where, and why 
- Autocapture means FullStory does the “finding” so you can do the “fixing” faster–all without the constant maintenance of instrumentation
- 43 technology integrations and counting means sharing insights across teams is quick and easy

Move beyond debugging: See how engineers delight users with FullStory

No matter your role or function in an organisation, you've probably experienced issues understanding the user experience, releasing new features, and prioritising issue resolutions. In this panel Bentley Motors, Pinnacle Pet Group, and Game Lounge discuss why experimentation, data-backed UX optimisation, and even failure are necessary parts of improving your CX–plus share key learnings they've picked up along the way.

Featured Speakers:
-Jason Attard, Head of UX & Design at Game Lounge Group
-Josephine Kelly, Web Project Lead at Bentley Motors
-Dr. Diane Leung, Head of Product & CRO at Pinnacle Pet Group

Fail like a scientist: Why failing is necessary to improving your CX

Watch a live FullStory platform demo exclusively for product managers. Behavioral analytics, product analytics, session replay, digital intelligence, application monitoring—how does a digital experience analytics tool like FullStory stand out?

Learn how to:
- Combine quantitative and qualitative data for comprehensive understanding
- Optimize user journeys to minimize friction, discover engagement patterns, and improve KPIs
- Gain detailed insights into user behavior, allowing your teams to see how users interact with your website or app
- Resolve issues lightning-fast with our session replay feature, no support tickets or emails required

Optimize digital journeys: FullStory deep dive for product managers

Join FullStory’s Head of UX Research, Arielle Coambes, to learn some of the most common pitfalls of product development, and understand how you and your UX team can take action to prevent these mistakes.

Originally presented at the 2023 CPO Summit in San Francisco hosted by Product-Led Alliance, Arielle’s presentation includes step-by-step guidance to ensuring UX research best practices.

In this session, you will learn:
-How product leaders approach the challenge of “de-risking” initiatives
-How to anticipate roadblocks and just when necessary
-How you can share UX insights with everyone in your product organization

Watch now to learn from real-world examples and start putting these same principles to work for your teams today.

4 big product risks you can mitigate with UX research

In this session, Amanda Myers, Head of Product Marketing at FullStory, and Ginny Mueller, Product Track Lead for Pre-Purchase at Carvana will share practical, sanity-saving ways Digital Experience Intelligence can help keep cross-functional teams focused and aligned on optimizing digital experiences, including: 

- How quantitative data can provide invaluable insight into what’s happening on your website and answer the questions you didn’t know to ask
- How teams can utilize session replay to understand why events are occurring and how to building customer empathy across teams
- What best practices leading teams implement to share action-oriented findings with other areas of the business

Finding Needles in a Haystack: 5 Ways Optimize Digital Experiences

We all know better experiences lead to happier clients. And we all know happier clients means more revenue. But how do you know exactly where to act to make an impact? And how do you show the fruits of that labor to stakeholders?

In this webinar, you will learn:
- How to link digital experience optimizations to revenue opportunities
- How to demonstrate the impact of these optimizations
- How to energize the wider organization to inspire cross-functional insight sharing 

Put your digital teams on the path to success with tips and advice you can put into action right away–featuring Michelle Glaser, Head of Data & Analytics at Understood.org, and Gardner Rordam, Enterprise Customer Success Director at FullStory.

Show me the money: Proving bottom-line results from digital experience

Learn first-hand how customer experience teams use FullStory’s complete interaction data to provide superior service, advocate for experience improvements, and keep customers coming back. 

Here’s what one CX pro had to say: “You can see where an issue occurred, where any confusion may lie, and just a full account of what happened for a support ticket. It has greatly reduced the need to make tickets to our development team for help and empowers our support team to resolve issues on their own.”

In this live demonstration, you’ll learn how to: 
- Keep customers coming back with proactive support that can be tied to revenue impacts
- Pinpoint friction with Session Replay and Watched Elements to offer resolutions quickly
- Play a crucial role in shaping better app, site, or software experiences by advocating for customers with data on your side

How CX pros use FullStory to outsmart customer frustration

Join FullStory mobile app experts for a conversation about what it takes to deliver the best mobile app experiences in 2023.

By the end of this session, you will:

1) Understand the unique challenges (and opportunities) of mobile analytics–and how to use that information to win.
2) Get actionable tactics on resolving real-life, pressing pain points faced by mobile users.
3) Get insight from other attendees’ burning questions (and maybe your own!) about mobile app digital experience.
4) Be empowered to deliver a best-in-class mobile app experience.

DXI for mobile: The challenges and opportunities of mobile analytics in 2023

Learn how Endeavour Drinks Group uses FullStory's Digital Experience Intelligence platform to identify unknowns in their customer journeys, develop customer driven roadmaps and enhancements, and drive data-driven practices across the business.

Finding the customer experience happiness factor with Endeavour Group

Digital experiences that resonate with customers help ensure a business's long-term success. 

Access our on-demand webinar, The power of data-driven experimentation with FullStory, Optimizely, and LexisNexis, and learn how industry leaders are fine-tuning their efforts across digital touchpoints, including mobile apps, to perfect their CX. 

In this session, you'll learn how to:
- Surface, understand, and correct points of user friction in your customer journey
- Focus on user outcomes and manage actionable insights
- Translate experiment results into website improvements that boost conversions and revenue
- Align diverse, cross-functional teams around data to keep the momentum going!

Power of data-driven experimentation with FullStory, Optimizely, & LexisNexis

In software, if the goal is to build products that users love, then establishing trust should be your top priority.

That’s why Product Manager Gregory Lutz is focused on practical strategies for evaluating, measuring, and growing user confidence. In this session, he covers:
- Common missteps businesses make when trying to establish trust
- How the “pyramid of trust” can be applied to evaluate earned trust
- How SaaS products can nurture ongoing relationships

Access this session now to start putting these practices into your product management strategy today.

Building trust in SaaS products

Too often, organizations do too much project thinking and too little product thinking. Even with highly talented and well-funded teams, a lack of balance between project and product thinking leads to mediocre, and sometimes failed, products.

In this session, Shreyas Doshi, leader in product management formerly at Stripe, Twitter, Google, and Yahoo, will:
- Explore examples of product thinking and its benefits
- Review ways for companies, product organizations, and individuals to learn and cultivate product thinking habits 
- If you are interested in ways to increase your team's impact or to differentiate yourself as a product person, this session will provide concrete frameworks and methods you can begin using right away.

Project vs. Product Thinking

Whether you’re looking to ace your next Product Manager interview or simply want to feel more confident talking to counterparts in Product, Design and Engineering, this interactive workshop will arm you with useful frameworks to talk Product with other PMs.

In this session, FullStory Senior Product Manager Christina Baumel explores:
- The what and why of Product Management
- Pros and cons of Feature Lists vs. Jobs to be Done
- Outcomes vs. Output
- And more!

FullStory & Product School: Talking Product

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