Name: 4 big product risks you can mitigate with UX research
Start: 2023-10-20T15:00:00Z
End: 2023-10-20T15:00:25.000Z
Location: BrightTALK

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks so enterprises can create better products and experiences that effectively win loyal customers for life. 

Product teams need to deeply understand the pain points and needs of their users in order to win in their respective markets. Delivering customized, tailored interactions is key to increasing customer acquisition, improving loyalty, and boosting overall customer sentiment. 

Join this event to learn how product teams can harness Fullstory’s behavioral data platform to accurately understand customer needs and create products that outpace the competition and drive revenue.

Behavioral Data: Uplevel your product strategy and build better products

Join Fullstory and Casumo, a leading online casino and sports betting operator, as we dive into the challenges and opportunities of improving user experiences in iGaming. Discover how Casumo leverages behavioral data to gain valuable customer insights, enhance player experiences, and stay ahead in a competitive market.

Unlocking Customer Insights in iGaming

As artificial intelligence (AI) continues to revolutionize industries, data leaders are uniquely positioned to harness its potential for generating new revenue streams and enhancing business performance. This webinar will provide a foundational overview of the strategies and opportunities AI presents for driving financial growth.

How Data Leaders Can Make Money with AI

Join us for a webinar where industry experts discuss how organizations can truly harness the power of behavioral data to transform their organization no matter where they fit in the data maturity matrix.

Harness the Power of Behavioral Data for GenAI & Digital Transformation

Join us for an exclusive webinar featuring experts from Fullstory's Customer Success team as they share invaluable insights into what’s working—and what’s not—for today’s retail brands. Drawing from their extensive experience with a diverse range of customers, our speakers will highlight key trends and challenges in the retail industry, especially as they relate to holiday preparedness. Gain a deeper understanding of successful strategies and common pitfalls, and discover actionable tips to optimize your retail operations for the upcoming holiday season and beyond. Don’t miss this opportunity to equip your business with the knowledge to thrive during the busiest time of the year!

Guarantee your best holiday season yet with Fullstory’s Customer Success team

Engineers need to build (and improve) better websites and apps, but they struggle with identifying and understanding user behavior, sentiment, and frustration. Traditional behavioral data tools can be labor-intensive and inaccurate, limiting the ability to swiftly diagnose issues and optimize performance. Join us for a deep dive into how Fullstory, the premier behavioral data platform, can revolutionize your engineering processes.

Behavioral data: pinpoint, predict, and prioritize to build products you believe in (Engineering Demo)

Data guides critical decisions at all levels of the business - and data leaders, regardless of whether we’re specifically talking about a Chief Data Officer or a data-focused product leader, face the complex task of steering strategy and management through a complex gauntlet of challenges and headwinds. Knowing where to focus and how to start can be daunting.

In this webinar, we will discuss some of the most common challenges data and product leaders face in today’s landscape and how to overcome them. We will hear from Bharathi Rajan, VP of Enterprise Data at Swire Coca-Cola and Mike Baird, Head of Product at Pura as they discuss best practices they have implemented to ensure their organizations’ data is helping drive success, innovation, and prioritization.

PLA Webinar:  Hurdles of Modern Data Teams

Join Fullstory’s senior product marketing manager and manager of sales engineering to learn how data teams can supercharge tools like DialogFlow and BigQuery with unprecedented  behavioral data to accurately forecast and create experiences that outpace the competition and keep customers coming back for more. 

- Insights on how you can refine behavioral data for real-time insights that are truly actionable
- Taking personalization to the next level
- Capitalizing on expansion opportunities
- Up-leveling your fraud detection

Behavioral Data: Outpace the competition and improve customer satisfaction

In this webinar, we will go through Fullstory's Behavioral Data Index showing how trends have occurred across various industries.

Empower your Digital Experiences with Data

Hear from digital and data experts to learn more about the future of data collection and making it work for your company. 

Max Cobert, Product Manager, FullStory 
Nancy Combs, VP Digital Strategy & Product, Papa Johns
Tom Cannon, Head of Built with Big Query, Google Cloud
Hayde Martinez, Head of Data & AI, Wizeline

Drive Better Digital Experience with Data Completeness

Tune in to our virtual fireside chat with Jamie Rust, Senior Digital Product Manager at Addison Lee. We’ll dive into what it means to embark on a digital experience journey from the perspective of a product manager.

During this session you'll learn about:

Challenges and priorities of a product manager in managing digital experience projects
How to approach product data analysis
The growth and transformation of Addison Lee’s digital experience (DX) maturity

Tune in to learn from Addison Lee's journey, and to gather practical strategies and tips that can fuel your own digital experience growth, regardless of your industry.

Navigating the DX journey: Insights from a Sr. Digital Product Manager

See how engineers use FullStory to prioritize work to be done, pinpoint root cause quickly, and win more time back for building experiences customers will love.

Engineers using FullStory tell us they save so much time–whether that’s 10% of time saved each sprint, reducing time to bug resolution by 50%, and even saving 25% of time by understanding what work WON’T be impactful, so they can focus on what matters.

In this live demonstration, you will learn:
- Every quantitative measure is a click away from a qualitative session replay playlist–so you don’t just know something’s wrong, you see exactly what, where, and why 
- Autocapture means FullStory does the “finding” so you can do the “fixing” faster–all without the constant maintenance of instrumentation
- 43 technology integrations and counting means sharing insights across teams is quick and easy

Move beyond debugging: See how engineers delight users with FullStory

Drowning in data and working in silos, with lean resources and increased revenue targets? Sounds familiar. You need actionable website and app data, made accessible across teams. Don’t just take it from us. Hear from DX leaders from Pizza Hut, loveholidays, and MPB as they share some of their challenges of siloed data and teams, what that meant for their roles, and how they’re democratising data to build teams that put the customer at the heart of what they do. (Yes, really!)

Data democracy: Harnessing the power of actionable analytics

No matter your role or function in an organisation, you've probably experienced issues understanding the user experience, releasing new features, and prioritising issue resolutions. In this panel Bentley Motors, Pinnacle Pet Group, and Game Lounge discuss why experimentation, data-backed UX optimisation, and even failure are necessary parts of improving your CX–plus share key learnings they've picked up along the way.

Featured Speakers:
-Jason Attard, Head of UX & Design at Game Lounge Group
-Josephine Kelly, Web Project Lead at Bentley Motors
-Dr. Diane Leung, Head of Product & CRO at Pinnacle Pet Group

Fail like a scientist: Why failing is necessary to improving your CX

Watch a live FullStory platform demo exclusively for product managers. Behavioral analytics, product analytics, session replay, digital intelligence, application monitoring—how does a digital experience analytics tool like FullStory stand out?

Learn how to:
- Combine quantitative and qualitative data for comprehensive understanding
- Optimize user journeys to minimize friction, discover engagement patterns, and improve KPIs
- Gain detailed insights into user behavior, allowing your teams to see how users interact with your website or app
- Resolve issues lightning-fast with our session replay feature, no support tickets or emails required

Optimize digital journeys: FullStory deep dive for product managers

Join FullStory’s Head of UX Research, Arielle Coambes, to learn some of the most common pitfalls of product development, and understand how you and your UX team can take action to prevent these mistakes.

Originally presented at the 2023 CPO Summit in San Francisco hosted by Product-Led Alliance, Arielle’s presentation includes step-by-step guidance to ensuring UX research best practices.

In this session, you will learn:
-How product leaders approach the challenge of “de-risking” initiatives
-How to anticipate roadblocks and just when necessary
-How you can share UX insights with everyone in your product organization

Watch now to learn from real-world examples and start putting these same principles to work for your teams today.

4 big product risks you can mitigate with UX research

User Experience

Product Development

Product Management

user insights

Digital Experience

product analytics

Product

User Behavior

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

4 big product risks you can mitigate with UX research

Presented by

About this talk

Fullstory