The Complexity of Fragmented Real-World Data

Presented by

Todd Somsel, Commercial Lead, Real-World Data Marketplace, Prognos Health

About this talk

Real-world data is providing the life sciences industry with an exciting opportunity to build a more in-depth understanding of their key stakeholders, from patients to providers, as well as payers and healthcare systems. By enriching this stakeholder understanding, the industry is becoming more effective and efficient in the activities required to develop medications, bring medications to the market, and communicate the value of the medicines to all healthcare stakeholders. However, there are a number of challenges the life sciences industry is facing in realizing this value, a big one being the fragmented nature of real-world data. Prognos Health is trying to address these challenges by offering the largest real-world data managed marketplace. Come join a discussion to hear about the many opportunities afforded by different real-world data, some of the challenges inherent in the fragmented real-world data system in the US, and new approaches management of real-world data. ______________________________________________ Prognos Health is a real-world data (RWD) company that unlocks the power of data to improve health. Prognos offers the leading managed RWD marketplace, accelerating the development and delivery of innovative therapies and improving health outcomes by offering fully integrated and harmonized lab and health records on more than 325 million de-identified patients
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