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Master Your Sales Operations Data

Presented by

CData Sr. Director Enterprise Sales, Mike Smith and CData Sr. Technology Evangelist, Jerod Johnson

About this talk

Chances are, your sales team isn’t meeting its potential, and it's because their data isn’t serving them. Modern B2B sales processes are intricate, high-touch, and customer-centric – meaning they generate incredible amounts of valuable data. To capitalize on that data, reduce friction, and optimize the effectiveness of your sales processes, your organization needs an integrated sales operations program. Data connectivity solutions make it easy to integrate and combine data from across your CRM, ERP, MarTech stack, and accounting software to provide Sales Ops with the arsenal of information they need to evaluate lead flow, forecast future sales, identify bottlenecks in your sales processes, and more. Increase Sales with Accessible, Actionable Data Instead of hunting down customer data from a multitude of different sources and manually extracting information for reporting, Sales Ops can leverage connectivity software to make faster, more informed decisions based on accurate data from across the organization. By improving data access, Sales Ops can give Sales a better chance to close deals, satisfy customers, and increase revenue. Learn how Sales Ops can leverage CData connectivity solutions to: - Develop a 360° view of your customers to personalize interactions - Create up-to-date reports to improve sales forecasting - Integrate departmental systems for seamless information sharing - And more
CData Software

CData Software

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The real-time data connectivity company.
CData Software is the real-time data connectivity company. Our self-service data products and connectivity solutions provide universal access to live data from hundreds of popular on-premises and cloud applications. Millions of users worldwide rely on CData to enable advanced analytics, boost cloud adoption, streamline operations, and create a more connected business. Consumable by any user, accessible within any application, and built for all enterprises, CData is redefining data-driven business. Learn more at www.cdata.com, or reach a representative via email at info@cdata.com.
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