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Connect to Capitalize: Multiply Your Martech ROI with Data Integration

Presented by

CData Sr. Technology Evangelist, Jerod Johnson and CData Product Specialist, Matt Springfield

About this talk

CData offers connectivity to live data for every popular marketing technology (Martech) platform, from CRM and marketing automation, to social media and advertising tools. With powerful connectivity solutions, marketers can easily access their data in real-time, gain holistic insights into the customer journey, and create in-depth reports on campaign performance. Connect to Marketing Platforms for Real-Time Analytics, Reporting, and More Martech is a worthwhile investment for any business, but as these tools pile up they begin functioning in silos, creating an untethered beast that works against your end goals. Whether for reporting on email campaigns, customer behaviors, lifetime value, or other critical metrics, the data stored in Martech platforms needs to be easily accessible across the organization. In this webinar, learn how you can: - Analyze real-time marketing data in Tableau, Power BI, and more - Leverage ETL/ELT data pipelines to simplify marketing data integration - Connect marketing data directly to e-commerce, supply chain, ERP & logistics
CData Software

CData Software

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The real-time data connectivity company.
CData Software is the real-time data connectivity company. Our self-service data products and connectivity solutions provide universal access to live data from hundreds of popular on-premises and cloud applications. Millions of users worldwide rely on CData to enable advanced analytics, boost cloud adoption, streamline operations, and create a more connected business. Consumable by any user, accessible within any application, and built for all enterprises, CData is redefining data-driven business. Learn more at www.cdata.com, or reach a representative via email at info@cdata.com.
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