Embracing workflows for agile marketing

In order to efficiently deliver revenue in light of cost-cutting measures, marketing leaders are more hard-pressed than ever to improve their marketing operations and standardize practices that drive continual growth. McKinsey’s Growth, Marketing & Sales practice has led 00s of leading marketing organizations in adopting agile marketing practices to speed up time-to-market while reducing operating costs. They use their Workflow for Agile Marketing (WAM) – built on Airtable – to aid clients in agile marketing transformation. For the first time, you’ll hear from McKinsey Partners, Eli Stein and Adam Broitman, and Engagement Manager, Willow Huang on how you can immediately get started with unlocking the benefits of agile marketing for your team. In this session you’ll learn: *Why leading Marketing teams are embracing the Agile Operating Model to efficiently drive results *How the Workflow for Agile Marketing improves documentation, collaboration, program management, and insights *Practical guidance on how you can begin automating workflows across your marketing operations