Name: The future of measuring content’s business impact
Start: 2023-06-08T17:59:00Z
End: 2023-06-08T17:59:46.000Z
Location: BrightTALK

Airtable enables any team to create apps on top of shared data and power their most critical and unique workflows. Teams at more than 300,000 organizations, including 80% of the Fortune 100, rely on Airtable’s connected apps platform to connect their people and data and achieve their most important goals. To learn more, visit airtable.com.

In today’s business landscape, a robust content operations strategy is critical in ensuring the success of mission-critical initiatives, from deploying digital tools and websites to scaling your content supply chain to optimize revenue. Watch to learn about the best strategies for content operations from Think Company, a trusted Airtable partner.

In this webinar, you'll learn:
*Ways to address common hurdles in content creation, approvals, production, and measurement.
*Best practices to ensure success of the people, processes, and systems involved in bringing a content strategy to life.
*Case studies from clients who have successfully accelerated digital content initiatives with Airtable as their control hub

How leaders orchestrate content ops in Airtable

This webinar features perspectives from Khaliya Rashid, global head of digital marketing at GHD, and Celeste Wilson, global internal communications manager who are empowering their teams to embrace efficiency, eliminate duplicative work, and increase content utilization.

Their shared vision is to solidify their teams as a proactive partner in achieving shared business goals and working to accelerate and evolve Airtable adoption to meet the changing needs of the marketing team.

How marketing teams at GHD optimize operations

In this webinar, Marketing and Creative leaders will learn how to transform their content and creative production workflows by centralizing and connecting use cases such as calendar, production, and project management with Airtable.

We will cover: 
-The costs of fragmented production and how to balance tradeoffs between quality, time, and cost 
-Best practices and demos around integrated timeline management, creative production, and asset management 
-Real customer case studies on evolving content supply chains to optimize business impact

Improve ROI through efficient content & creative production

One of the biggest challenges product leaders face is aligning teams toward a common set of goals. Which is made even more difficult when information and workflows are fragmented across various documents, systems, and teams.

Without connectivity and cross-team visibility, it’s easy to lose sight of how features ladder up to company objectives, leading to misalignments and overall slow product velocity. 

Watch our on-demand webinar to:
- Understand the key pains organizations feel when product planning and prioritization are done within a silo
- Learn best practices for building a shared and connected roadmap that drives alignment and focus through centralized communications
- See a demo of how Airtable can help you manage end-to-end product development, including tracking real-time progress on goals, centralized feature prioritization, managing cross-team dependencies, and visualizing your company-wide roadmap
- Learn how our customers such as BlackRock have doubled product velocity by connecting strategic goals to their org-wide roadmap

Drive holistic product planning and roadmap prioritization

In order to efficiently deliver revenue in light of cost-cutting measures, marketing leaders are more hard-pressed than ever to improve their marketing operations and standardize practices that drive continual growth.

McKinsey’s Growth, Marketing & Sales practice has led 00s of leading marketing organizations in adopting agile marketing practices to speed up time-to-market while reducing operating costs. They use their Workflow for Agile Marketing (WAM) – built on Airtable – to aid clients in agile marketing transformation. For the first time, you’ll hear from McKinsey Partners, Eli Stein and Adam Broitman, and Engagement Manager, Willow Huang on how you can immediately get started with unlocking the benefits of agile marketing for your team.

In this session you’ll learn:

*Why leading Marketing teams are embracing the Agile Operating Model to efficiently drive results
*How the Workflow for Agile Marketing improves documentation, collaboration, program management, and insights
*Practical guidance on how you can begin automating workflows across your marketing operations

Embracing workflows for agile marketing

A great product vision comes from knowing what your customers need. But when customer insights are stuck in siloed systems with disparate owners, sometimes, product teams struggle to collect and interpret their feedback.

When teams can’t tie the voice of the customer to product development, they wind up prioritizing the wrong initiatives, making decisions ad hoc, and doing duplicative work across the organization.

Product development guided by insights

As organizations grow and expand globally, teams often look for ways to move quickly by choosing and using different tools rather than building together. This leads to siloed data that live in disparate tools and systems, making it impossible for teams to stay aligned.

View our on demand webinar to learn how Osman Jamjoom, KOJ’s Head of Innovation and Omnichannel, transformed their global operations and product development systems using the Airtable Connected Apps Platform.

How global retailer KOJ transformed their product development with Airtable

In this webinar, we are joined by Airtable customer and Director of Marketing Operations at VidMob, Louisa Smythe. 

We'll discuss practical tips for defining and rolling out a content engagement system of record across your Marketing team to facilitate efficient planning, delivery, and measurement of amazing content experiences at scale.

In this webinar you'll learn:

*How content measurement has changed and why effective, connected measurement is increasingly critical
*Common challenges and stages of content measurement maturity across organizations
*Stories and practical tips for defining and rolling out a content engagement system across your Marketing team

The future of measuring content’s business impact

Content Analytics

Marketing

Marketing Operations

Content Campaign

Content Production

Asset Management

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

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Application Development

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

The future of measuring content’s business impact

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About this talk

Airtable