Ancy Dow, Product Marketing at Airtable and Louisa Smythe, Director of Marketing Operations at VidMob
About this talk
In this webinar, we are joined by Airtable customer and Director of Marketing Operations at VidMob, Louisa Smythe.
We'll discuss practical tips for defining and rolling out a content engagement system of record across your Marketing team to facilitate efficient planning, delivery, and measurement of amazing content experiences at scale.
In this webinar you'll learn:
*How content measurement has changed and why effective, connected measurement is increasingly critical
*Common challenges and stages of content measurement maturity across organizations
*Stories and practical tips for defining and rolling out a content engagement system across your Marketing team
Airtable enables any team to create apps on top of shared data and power their most critical and unique workflows. Teams at more than 300,000 organizations, including 80% of the Fortune 100, rely on Airtable’s connected apps platform to connect their people and data and achieve their most important goals. To learn more, visit airtable.com.…