The tech trio for better, faster content with Adobe & Loblaw - Part One

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Presented by

Jonathan Robson, Loblaw Companies Limited * Kari Woolf, Adobe

About this talk

Content-based projects flow through many disparate teams and tools across an enterprise. This often makes version control, collaboration, and file sharing a complicated nightmare -- and can negatively impact customer experiences. This webinar discusses how Loblaw Companies Ltd was able to create a less stressful environment with more accurate, contextual information across their organization. Loblaw's Senior Product Manager will talk through their approach that uses 3 connected Adobe tools to: • Centralize all work and track visibility across teams in a single system of record • Manage all requests and projects, resource allocations, and inputs to ensure team productivity • Improve digital asset management and organization, allowing anyone in the enterprise to quickly find and reuse assets
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It’s through exceptional customer experience management that businesses meet increasing customer expectations, do more with less, and build enduring trust and loyalty—all while driving profitability. However, scaling content and customer personalization to boost engagement and conversion is a challenging task—especially so when balancing the needs and experience of your internal employees, too. Watch our webinars to learn more about how to achieve customer and digital experience-led growth.