The 7 Essentials of Next-gen Digital Asset Management

Presented by

Shelly Chiang, Adobe

About this talk

A next-generation digital asset management (DAM) system can effectively consolidate your digital assets into a single place, allowing you to delight clients and customers, banish inefficiencies from your workflow, and achieve significant savings in time and money. In this webinar we will uncover the 7 requirements your DAM needs to meet today’s content demands and avoid a rupture in the customer experience. Watch the session as we also reveal the 6 phases of an ideal DAM journey and how to face head-on the challenges of scaling personalized content creation.
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It’s through exceptional customer experience management that businesses meet increasing customer expectations, do more with less, and build enduring trust and loyalty—all while driving profitability. However, scaling content and customer personalization to boost engagement and conversion is a challenging task—especially so when balancing the needs and experience of your internal employees, too. Watch our webinars to learn more about how to achieve customer and digital experience-led growth.