Delivering Personalized Experiences at Scale with Adobe Experience Manager

Presented by

Karthik Muralidharan, Adobe, Murali Vytla, Cisco Systems, Ali Shoukat, Cisco Systems

About this talk

Today’s digital-first customers expect seamless, personalized experiences wherever they are. Cisco sets an example for delivering unique content and experiences to their audiences with the support of insights gained from Analytics. Their use of Adobe Experience Manager has enabled them to scale these activities more efficiently while utilizing insights gained to map future content and identify areas for growth. This webinar goes beyond the launch phase and shares considerations for ongoing support around authoring and targeting. Join us to learn more about scaling your CMS.
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It’s through exceptional customer experience management that businesses meet increasing customer expectations, do more with less, and build enduring trust and loyalty—all while driving profitability. However, scaling content and customer personalization to boost engagement and conversion is a challenging task—especially so when balancing the needs and experience of your internal employees, too. Watch our webinars to learn more about how to achieve customer and digital experience-led growth.