How Sword Health Switched from Pardot and Grew Revenue 5x using Marketo

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Presented by

Pieter Leeflang, Sword Health * Ben Tepfer, Adobe

About this talk

Sword Health became a Marketo customer in 2021 after using Pardot. From 2021 to 2022, the marketing team doubled in size and needed a more robust marketing automation platform. Learn how Sword Health implemented Marketo to grow their pipeline and marketing activities, overhauled their lead scoring model, evolved their nurture drip strategy, and added Bizible and ABM features after their first year.
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