Maximize Your Time & Budget Without Compromising Content Quality

Presented by

Pauline Huynh, Adobe * Karthik Muralidharan, Adobe

About this talk

According to McKinsey research, companies that scale 1:1 personalization are recognizing massive gains in key business metrics: • 10x improvement in conversion rate • 8x boost in revenue per visitor • And 9x higher average order value. Personalization undoubtedly drives better business results. But as content production becomes more expensive and technical debt rises, achieving that one-to-many personalized content experience becomes increasingly difficult. Watch this webinar to glean 4 tenets of successful, scalable content personalization and to learn how adding an industry leading CMS alongside Adobe Analytics can help you increase customer engagement and conversion by building better customer experiences informed by deep insights.
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It’s through exceptional customer experience management that businesses meet increasing customer expectations, do more with less, and build enduring trust and loyalty—all while driving profitability. However, scaling content and customer personalization to boost engagement and conversion is a challenging task—especially so when balancing the needs and experience of your internal employees, too. Watch our webinars to learn more about how to achieve customer and digital experience-led growth.