Combining the Power of Creativity with Intelligent Automation

Presented by

Ben Robbins, David Bonalle & Ornella Dian

About this talk

Accenture’s Marketing and Communications organization needed a way to break down process silos, improve operational efficiencies end-to-end, and enable more consistent automation of mundane tasks. The solution was standing up a new Digital Asset Management solution as part of its martech stack, enabling the company to optimize its end-to-end content life cycle leveraging Adobe Experience Maker Assets, Sites, and Workfront. Join us in this webinar to learn how Accenture made the move, resulting in 5 hours fewer manual work per person, per week, and a 43% decrease in manual steps overall. Accenture’s Global Marketing Services Lead, David Bonalle will conclude the talk by reviewing the top 5 lessons they learned so your automation journey can be even easier!
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It’s through exceptional customer experience management that businesses meet increasing customer expectations, do more with less, and build enduring trust and loyalty—all while driving profitability. However, scaling content and customer personalization to boost engagement and conversion is a challenging task—especially so when balancing the needs and experience of your internal employees, too. Watch our webinars to learn more about how to achieve customer and digital experience-led growth.