B2B buyers now expect tailored, personalized content catering to their specific roles, industries, and requirements at every phase of the purchasing journey.
Similar to many organizations, IBM determined that meeting these expectations stretched beyond its conventional content creation and distribution methods. Consequently, the company embarked on a journey to revamp its content supply chain and establish a solid foundation to harness the power of generative AI.
Learn firsthand from the IBM marketing team as they share their transformation journey and strategy to pressure-test and incorporate generative AI into the content supply chain. Watch this webinar to gain insights into:
• Benefits of a streamlined content supply chain with generative AI, integrations, and automation
• Strategic approaches the marketing team at IBM put into place for their content supply chain
• Practical approaches to pilot generative AI use cases and prepare for widespread adoption