Getting Started on Your AI-Powered Content Supply Chain Transformation

Presented by

Tamara Pienknagura, Remington Lee, Elliot Sedegah

About this talk

Today, customers expect organizations to deliver relevant, personalized experiences that enrich their lives, forge genuine connections, and provide real value — and great content is at the heart of those experiences. Producing the volume and variety of content required for various audience segments and contexts across every channel puts severe pressure on marketing and creative teams to keep up — all while being charged with managing costs and optimizing budgets. The good news is that as challenging as it can be, there are steps you can take today to streamline your content creation-to-activation process to keep up. In this webinar we’ll discuss: • The transformative power of an integrated Content Supply Chain • How generative AI can enable speed, scale, and ROI today — with an eye toward what’s possible • Best practices on where to start in this transformation • Real-world case studies to inspire your teams
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It’s through exceptional customer experience management that businesses meet increasing customer expectations, do more with less, and build enduring trust and loyalty—all while driving profitability. However, scaling content and customer personalization to boost engagement and conversion is a challenging task—especially so when balancing the needs and experience of your internal employees, too. Watch our webinars to learn more about how to achieve customer and digital experience-led growth.