Marketing Metrics of the Future

With advances in data collection, assembly, management, and analytics, marketers can now access entirely new datasets that unlock new insights and ways to measure their business. Going beyond traditional B2B metrics, leaders are now adopting predictive and prescriptive metrics to power continuous marketing improvements and gain insights into future trends. This shift is allowing businesses to enhance the total experience for customers, employees, and partners. Join Adobe and 451 Research for an in-depth review of this research that provides new insights into how leaders are pursuing marketing metrics in a data-driven world. Watch this webinar to learn: • New valuable metrics that leaders are adopting • The impact of using real-time data and technologies to improve the overall customer experience • A digital maturity model for benchmarking the digitally driven versus digitally delayed organizations Presenters: •Sheryl Kingstone, VP, Customer Experience and Commerce, 451 Research •Jill Steinhour, Director, Industry Strategy, Adobe