Mastering Super Bowl Advertising Performance with Performance Engineering

Logo
Presented by

James Pulley, Chief Performance Officer at QAC; Bill Daniels, Partner Solution Architect at Tricentis

About this talk

Super Bowl ads are the equivalent of a fourth quarter, tie-breaking touchdown in the NFL. Just as Super Bowl champs are only as good as their weakest link, advertising campaigns are only as good as the martech stack supporting them. Considering over 115 million people viewed the 2023 Super Bowl worldwide, advertiser playbooks need to perform and be at the top of their “game.” And with 76% of the viewers just as excited to watch the ads as the game itself, and each 30-second ad spot costing $7M USD, performance – on and off the field and online – is everything. Yet, without fail, at least one of the Super Bowl advertiser websites crashes every year. In this webinar, we explore prior Super Bowl commercial performance and why some fail, as well as how to mitigate future risk with large spot advertising campaigns. QA Consultants and Tricentis – leaders in quality and performance engineering -- join forces to equip you with a model to understand your risk of failure under spot loads for the Super Bowl or any other large-scale, large-risk event. Who should attend this webinar? Advertising agencies Martech developers CFOs CTOs Learning Objectives: 1) Discover large spot advertising performance failure points 2) Explore strategies to mitigate high-value spot advertising risks 3) Learn best practices and models to avoid load failure
Related topics:

More from this channel

Upcoming talks (3)
On-demand talks (17)
Subscribers (1486)
Tricentis the global leader in enterprise test automation, widely credited for reinventing software testing for DevOps and agile environments. The Tricentis AI-based, automation platform enables enterprises to accelerate their digital transformation by dramatically increasing software release speed, reducing costs, and improving software quality. Our partners have a track record of accomplishment and a nuanced understanding of your system environment to help you and your team innovate faster, optimize cost, and reduce business risk. Together, we're showcasing the ways we partner together to help you leverage the power of leading test automation technology. To learn more, visit https://www.tricentis.com/partners