Achieving True Customer 360 from Scratch in Record Time

How do you measure customer success and interaction across your organization, especially when customer data exists in multiple ERP and departmental systems? The answer is clear: a Customer 360 (C360) solution that centralizes interactions to define the true value of a customer across your organization and helps garner each customer as a single entity. Join this webinar and learn how a Customer 360 platform transformed a leading mid-sized bank in New England. When managing a growing client base and relationships across 6 disparate systems became impossible, the bank sought out to centralize customer data into a data lake using modern ELT technology. Session attendees will learn about data challenges that organizations are facing today, and how to avoid them. Topic covered will include: - Finding the right fit modern data stack for your needs - Customer 360, its attributes and data architecture - What a Master Data Management flow looks like - How to quickly and cost effectively develop the C360 display - How to measure success and ROI for a C360 solution