Name: Executive Lens: Powering Personalized Marketing With a Modern Data Stack
Start: 2024-04-04T17:00:00Z
End: 2024-04-04T17:00:38.000Z
Location: BrightTALK
Rating: 3.5

Fivetran automates data movement out of, into and across cloud data platforms. Fivetran automates the most time-consuming parts of the ELT process from extracts to schema drift handling to transformations, so data engineers can focus on higher-impact projects with total pipeline peace of mind. With 99.9% uptime and self-healing pipelines, Fivetran enables hundreds of leading brands across the globe, including Autodesk, Conagra Brands, JetBlue, Lionsgate, Morgan Stanley, and Ziff Davis, to accelerate data-driven decisions and drive business growth. Fivetran is headquartered in Oakland, California, with offices around the world.

On this channel, hear from data and analytics leaders as they discuss how automated data movement and the modern data stack can scale your analytics strategy.

Discover how to enhance your data management and achieve significant cost savings by migrating from BigQuery to Snowflake. This session will provide valuable insights and firsthand experiences on optimizing user experience and gaining increased control over your data. Understand how various enterprises are reducing their data warehousing expenses and simultaneously empowering their data usage to boost overall business revenue. As data analytics and intelligence become increasingly integral across different teams and business units, it's essential to grasp the escalation in data costs and the strategies to mitigate them. 

Learn how differentiating your business in this aspect can provide a competitive advantage in the marketplace. We will cover:
- Costs associated with data warehousing 
- Key differences between BigQuery and Snowflake 
- How Snowflake can lower your data warehousing costs and give you better control over your data strategy 
- How to manage the migration from BigQuery to Snowflake, along with internal adoption and governance

Speaker panel includes:
- Teresa Kovich, Principal Consultant, DAS42 
- Zac Shepherd, Director of Data Engineering, Business Insider 
- Kelly Kohlleffel, Sr. Director of Partner Sales Engineering, Fivetran
- Garrett Long, Director of Product Marketing, Snowflake

Data Cloud Cost Optimizations: Migrating from BigQuery to Snowflake

Join us for a discussion on successful Data Modernization tips! It's not just adopting new technology—modernization requires a balanced approach that includes people and processes. Learn from North Labs and Fivetran for the best tips to level up your data program. 

Attendees will hear from industry experts as they address the likes of the following -  based on their experiences with hundreds of customers tackling data modernization:
- What are the top and unique challenges that organizations are currently facing?
- What are some recommended best practices and approaches?
- What are some ways to level up your data in specific Industries?

We will discuss all of the above and some current client success stories. Hope to see you there!

6 Tips for Successful Data & Analytics Modernization

How do you measure customer success and interaction across your organization, especially when customer data exists in multiple ERP and departmental systems? The answer is clear: a Customer 360 (C360) solution that centralizes interactions to define the true value of a customer across your organization and helps garner each customer as a single entity.

Join this webinar and learn how a Customer 360 platform transformed a leading mid-sized bank in New England. When managing a growing client base and relationships across 6 disparate systems became impossible, the bank sought out to centralize customer data into a data lake using modern ELT technology.

Session attendees will learn about data challenges that organizations are facing today, and how to avoid them. Topic covered will include:
- Finding the right fit modern data stack for your needs
- Customer 360, its attributes and data architecture
- What a Master Data Management flow looks like
- How to quickly and cost effectively develop the C360 display
- How to measure success and ROI for a C360 solution

Achieving True Customer 360 from Scratch in Record Time

Discover how to accelerate and automate data movement and data outcomes in the cloud with kipi.bi and Fivetran. 

By attending this event you will learn: 
- How to accelerate time to insights with useable, trusted data
- Best practices for optimizing your data movement strategy including tips for maximizing performance and scalability
- The best way to prevent data silos and inconsistent data solutions
- Why companies are shifting from rigid ETL processes to more automated and scalable solutions
- Real-world examples of how organizations have successfully worked with kipi.bi and Fivetran to streamline their data integration and data movement processes and drive insights from their data.

The Data Movement Revolution: How to Keep Up with the Speed of Modern Data

In today's dynamic martech landscape, businesses must master the art of integrating diverse data sources into a single source of truth, fueling hyper-personalized experiences with data-driven marketing insights.

Don't miss this exclusive opportunity to unlock the secrets of a data-driven future at our upcoming roundtable. You’ll gain insights into the evolving martech landscape, the significance of customer 360, and the crucial role of hyper-personalization. Hear how industry leaders like Snowflake and Fivetran partner with HubSpot to innovatively transform raw data into personalized customer journeys.

Join us for a roundtable with distinguished marketing executives:
Rachel Thornton, CMO at Fivetran 
Denise Persson, CMO at Snowflake
Scott Brinker, VP Platform Ecosystem at HubSpot

Executive Lens: Powering Personalized Marketing With a Modern Data Stack

Data Integration

Data Analytics

Marketing Analytics

Customer Data Platform

MarTech

Data Best Practices

Governance

Cloud Analytics

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

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Enterprise Applications

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Business Intelligence and Analytics

Network infrastructure professionals understand that a reliable and secure infrastructure is crucial to enabling business execution. Join the network infrastructure community to interact with thousands of IT professionals. Browse hundreds of on-demand and live webinars and videos to learn about the latest trends in network computing, SDN, WAN optimization and more.

Network Infrastructure

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Executive Lens: Powering Personalized Marketing With a Modern Data Stack

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