How HP Is Taking a CDP-Centric Strategy

Presented by

Talia Pinto, Head of Media, (HP), Christiane de Carvalho (Acxiom), Justin DeBrabant (AIQ)

About this talk

Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie—with tools like the DMP as the engine—are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data. Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out: Why HP is embracing a CDP-centric stack to navigate the new landscape How coupling a CDP with identity solutions can maximize paid media performance and streamline tech investments Strategies to maximize reach and efficacy of your marketing
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