How HP Is Taking a CDP-Centric Strategy

Logo
Presented by

Talia Pinto, Head of Media, (HP), Christiane de Carvalho (Acxiom), Justin DeBrabant (AIQ)

About this talk

Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie—with tools like the DMP as the engine—are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data. Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out: Why HP is embracing a CDP-centric stack to navigate the new landscape How coupling a CDP with identity solutions can maximize paid media performance and streamline tech investments Strategies to maximize reach and efficacy of your marketing
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (8)
Subscribers (530)
AIQ brings order to CX chaos. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams regain control of where data lives and how it’s used.