How to Build a Resilient Data Strategy With Composable CDPs

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Presented by

Nivy Swaminathan, Vice President (Saks), Patrick Crosby Technology Alliances (Snowflake), Michael Trapani (AIQ)

About this talk

Although traditional all-in-one customer data platforms (CDPs) are integral for companies, their inflexibility and inability to offer capabilities that completely satisfy both technical and marketing teams leaves businesses frustrated. For a modern, future-proof CX stack, the solution is a CDP strategy built on composable solutions. In this webinar, leaders from Saks, ActionIQ and Snowflake explore the driving forces behind the failure of bundled CDPs and the benefits of composable CDPs — including how Saks optimizes its toolset to drive business objectives while providing organizational and architectural flexibility. Nivy Swaminathan, Vice President of Advanced Analytics and Personalization Saks Patrick Crosby Technology Alliances, Snowflake
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