How HP’s First-Party Data Is Driving Customer Acquisition

Presented by

Kumar Ram, Global Head of Marketing Data Sciences (HP), David Preston, Marketing Data Sciences (HP), Justin DeBrabant (AIQ)

About this talk

It’s the last call for marketing strategies powered by shifty identifiers and shady cookies lurking inside consumer devices and applications. Thankfully, panic over the cookieless future is slowly giving way to optimism as leading brands rethink the way they can gain new customers. Some of these approaches include embracing owned, first-party data and extending addressability through privacy-compliant, transparent data marketplaces. Watch this Tech-Talk Webinar, presented by ActionIQ. Our guests from HP and ActionIQ discussed emerging post-cookie and data management platform (DMP) strategies and more.
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