Life After LiveRamp

Presented by

About this talk

LiveRamp’s platform is stopping enterprise brands from scaling their advertising program with unnecessary costs, operational inefficiencies and low performance. It’s time to take control back from LiveRamp. Transitioning to a new advertising solution may feel intimidating — but your long (and short) term growth depends on it. In this exclusive workshop, we’ll break down LiveRamp and build you a better advertising strategy, with the flexibility, performance and cost-efficiency you need to thrive. You’ll learn: - An overview on how LiveRamp enables paid media activation, and a deconstruction on those components - How to design and build a solution that scales and grows with your business. - What use-cases you can activate with a CDP — from identity and addressability to enrichment and activation. - How a flexible, interoperable advertising framework will futureproof a brand’s advertising strategy. Speakers: Zach Van Doren, Senior Director of Alliances, Identity & AdTech at ActionIQ Scott Wiese, Director, Customer Data Platforms at Bounteous
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (8)
Subscribers (531)
AIQ brings order to CX chaos. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams regain control of where data lives and how it’s used.