Life After LiveRamp

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LiveRamp’s platform is stopping enterprise brands from scaling their advertising program with unnecessary costs, operational inefficiencies and low performance. It’s time to take control back from LiveRamp. Transitioning to a new advertising solution may feel intimidating — but your long (and short) term growth depends on it. In this exclusive workshop, we’ll break down LiveRamp and build you a better advertising strategy, with the flexibility, performance and cost-efficiency you need to thrive. You’ll learn: - An overview on how LiveRamp enables paid media activation, and a deconstruction on those components - How to design and build a solution that scales and grows with your business. - What use-cases you can activate with a CDP — from identity and addressability to enrichment and activation. - How a flexible, interoperable advertising framework will futureproof a brand’s advertising strategy. Speakers: Zach Van Doren, Senior Director of Alliances, Identity & AdTech at ActionIQ Scott Wiese, Director, Customer Data Platforms at Bounteous
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