How Liberty Latin America Enables Personalization Without Data Replication

Presented by

Mauricio Romero (Sr Dir, Adv Analytics & Data Governance, Liberty Latin America), Tim Mattessich (Client Partner, ActionIQ)

About this talk

For rapidly growing enterprises requiring scale and speed, those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative. Hear how Liberty Latin America is leveraging a composable CDP to create data flexibility, unlock powerful lifecycle use cases at scale and align teams around key business outcomes – all without having to move data out of their data lake. You’ll learn: - How Liberty Latin America designed a flexible, integrated data foundation - The power of a data warehouse + CDP to enable business users to access and activate insights at scale - Liberty Latin America’s experience deploying ActionIQ on top of their Amazon Redshift data warehouse and launching key use cases - Value driven as a result of eliminating data copy
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