Translating the Gartner Magic Quadrant: CDPs, Composability & Beyond

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Presented by

Michael Trapani (ActionIQ), Lee Hammond from (Hakkoda) and Patrick Crosby (Snowflake)

About this talk

So is it magic or is it a unique set of buying criteria (that should just be part of your buying decision)? Gartner just released the first ever Gartner® Magic Quadrant™ for Customer Data Platforms, solidifying CDPs as a critical element of a brand’s stack. But with so many options out there, the Gartner Magic Quadrant is only one piece of the evaluation puzzle. In this conversation with Lee Hammond, Marketing Data Stack Leader at Hakkoda and Patrick Crosby, Technology Alliances at Snowflake, we’ll discuss: why the CDP is hitting prime time with a Magic Quadrant now, and: - What factors are behind the quadrant, and what this means for you - The biggest trends in the Gartner Magic Quadrant, like composability and AI - How to build a headache-free evaluation of your next CDP
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