How Autodesk Aligned Marketing, Sales & Tech Around Their Data

Nearly every modern marketer is working toward the same goal – doing more with less. But B2B brands have even more pressure to increase the efficiency of their programs despite strapped budgets and complex buying groups. Reduced buyer visibility and plateaus in the performance of classically reliable B2B tactics like ABM have made delivering on pipeline goals and earning buyer trust more challenging than ever. In this conversation, hear how leading software brand Autodesk pulled the right levers across data, marketing and technology to optimize their hierarchical B2B model, deploy impactful lifecycle marketing use cases from acquisition to winback and drive impressive revenue metrics. You’ll learn: - Autodesk’s priorities around data centralization and identity - Which use cases the team deployed across the lifecycle and best practices for B2B - How a CDP helped Autodesk tap into a complete dataset to boost their acquisition and retention goals - How one core orchestration platform aligned and streamlined data, technology and marketing