Name: Building Clear Pathways to Marketing AI ROI: Aligning Teams, Tech, and Outcomes
Start: 2025-09-30T17:00:00Z
End: 2025-09-30T17:00:36.000Z
Location: BrightTALK
Rating: 5

Uniphore is the Business AI company. Our sovereign, composable, and secure AI platform connects enterprise data, fine-tunes AI models and deploys agentic AI across the enterprise. Uniphore bridges the gap between consumer and enterprise AI, delivering the simplicity, personalization, and ease of use that business users expect, with the enterprise-grade security, governance, and scalability that IT demands. Trusted by more than 1,500 businesses globally, and recognized on the Deloitte Fast 500, Uniphore delivers on the promise of AI as a transformative force for business.

As enterprises adopt advanced AI models, traditional SaaS architectures built on deterministic workflows are giving way to dynamic, autonomous, agent-driven systems. This shift represents a fundamental transformation in how software operates, how value is delivered, and how users interact with products. But with non-deterministic systems comes new complexity: ensuring reliability, establishing guardrails, managing risk, and maintaining user trust when outcomes vary based on context. 

This session examines how leading organizations are rethinking product design, governance, and experience architecture to build toward an autonomous, agentified future. We’ll explore practical strategies for evolving from rules-based workflows to AI-native experiences — and what companies must do today to prepare their SaaS offerings for 2026 and beyond.

What We’ll Cover 

- The industry shift from deterministic SaaS workflows to autonomous, agent-driven systems 
- Why non-deterministic AI requires new UX patterns, guardrails, and governance frameworks 
- How to design reliable “happy paths” in an AI-first environment where outcomes change dynamically

The Next Evolution of SaaS: Moving From Rigid Workflows To Dynamic, Agentified Systems

In this exclusive webinar, Uniphore’s VP of Product Marketing, Kalyan Tummala, breaks down how to align teams, technology, and outcomes to connect data to customer experience and drive meaningful business results.
AI is transforming marketing — but not every initiative delivers measurable ROI. This session provides a clear, step-by-step framework for moving from experimentation to impact, showing how to unify data, personalise engagement, and scale innovation responsibly.
What you’ll learn:
• Identify and prioritize high-value AI use cases tied to business goals
• Maximize ROI through scalable, outcome-driven investments
• Connect data to CX for personalization and actionable insights
• Balance innovation with compliance, governance, and trust
AI success in marketing isn’t about chasing trends — it’s about alignment, strategy, and execution.

Building Clear Pathways to Marketing AI ROI

Your customers want instant answers, your agents need more innovative tools, and your CFO demands efficiency. Discover how Agentic AI delivers all three — turning AI from buzzword to business impact.
In this exclusive webinar with Uniphore, industry experts break down practical use cases that show how enterprises are cutting call volumes, boosting self-service, and empowering agents with trustworthy knowledge — all while scaling responsibly.

What you’ll learn:
• Proven Agentic AI use cases delivering measurable ROI
• How to deploy Agentic AI responsibly across the enterprise
• Combining knowledge AI and emotional AI for empathetic CX

Agentic AI Playbook: Real-World Customer Service Use Cases You Can Deploy Now

Contact centers today face a difficult balancing act: delivering exceptional customer experiences while managing rising interaction volumes, increasingly complex customer needs, and pressure to reduce costs.  

Traditional tools and manual processes can’t keep up—leaders need a new approach to scale service without scaling headcount or risk. 

In this webinar, we’ll show how agentic AI brings real-time guidance and conversation intelligence together into a single, unified system. By connecting live agent coaching with AI-driven insights, enterprises can streamline operations, reduce handle time, and elevate agent performance—all while delivering consistent, personalized customer experiences. 

What you’ll learn: 

- How agentic AI helps contact centers reduce cost-to-serve while improving CSAT, AHT, and first contact resolution 

- How leading organizations are using AI to close the loop between agent productivity, customer satisfaction, and operational excellence 

- A practical roadmap for adopting AI quickly and responsibly, achieving measurable ROI in weeks, not quarters

3 Proven Tactics to Transform Contact Center Efficiency with Agentic AI

QA and CX leaders know the limitations of traditional tools — manual scoring, keyword-driven insights, and static dashboards that delay insights. But what if you could not only get the insights you need but also have AI agents act on them. 

In this session, discover how Uniphore’s Conversation Insights Agent marks a transformational leap from simply asking questions in natural language to embracing an agentic approach where the system doesn't just respond, but actively recommends next steps, evaluates reasoning, and autonomously executes actions. It’s the future of conversation intelligence: intelligent, explainable, and action oriented. 

Join us to see how Uniphore’s Conversation Insights Agent brings this vision to life with powerful capabilities designed for today’s QA and CX leaders: 

Automate QA at scale: Score 100% of calls — No manual sampling or tagging 

Spot churn risks and compliance gaps: Go beyond keyword rules with advanced sentiment and tonal analysis to surface the unknowns 

Get answers in seconds: Explore data with LLMs and generate visual insights instantly using simple natural language 

Turn insights into action: Let AI agents recommend and execute next steps aligned to your business goals 

Through real-world customer stories, we’ll show how unstructured conversation data are turned into insights and actions that scale quality, elevate CX, and drive business results

Break Free from Manual Call Reviews: Customer Stories That Cut QA Time and Boost CX Quality

Remember when CDPs were just about organizing customer data? Those days are gone. Customer Data Platforms are turning into something much more exciting – the heart of the AI revolution in business.

Join us to see how Uniphore and ActionIQ are positioned to make it happen with an AI-first CDP, helping you design smarter campaigns, make faster decisions, and create personalized experiences that will resonate with your customers, anywhere they are in the customer journey — without the adoption headaches. 

We’ll dive into:
- Why this shift, and how CDPs will become intelligent, AI-driven platforms
- How unstructured data can be used to personalize and categorize customers
- The use cases you can employ across your customer journey, from AI-powered decisioning to next best actions

How CDPs Just Became the Most Important Part of the AI Stack

With more than 25 brands in the US alone, Hearst is the world’s largest lifestyle publisher. But with a rich portfolio of unique brands, comes the challenge of designing a holistic customer experience that powers the ultimate lifecycle marketing trifecta – conversion, cross-sell and loyalty. 

For Hearst the answer is agility, which stems from a powerful technology stack. Join this conversation to hear how Hearst is leveraging ActionIQ’s composable customer data platform as the integrated engine for segmentation and orchestration to support a nimble data strategy (and ultimately conversion) across brands.

Designing an Agile Stack With Hearst: Segmentation and Orchestration Strategies for a Privacy-First Era

Query Federation, Zero ETL, Reverse ETL, Zero Copy, Data Sharing… with so many solutions claiming to be composable, how do you find the one that will help you get more value from your data lakehouse?

Join experts from Databricks and Merkle as they dig into the underlying architecture of the Composable CDP, show the use cases your marketing team can access faster, and help you turn your data lakehouse into revenue.

You’ll learn:
- The true essence of “composable” and its evolution in the data landscape
- Key priorities for buyers when selecting a Composable CDP
- Rapidly deployable use cases for your marketing team
- Actionable steps to leverage your warehouse with a Composable CDP

By registering for this webinar, you agree to receive marketing emails from ActionIQ and Merkle and Databricks; and you consent to ActionIQ sharing your registration information with Merkle and Databricks. Learn about ActionIQ's privacy practices at https://www.actioniq.com/privacy-policy/.

Inside the Composable Stack With Databricks, Merkle and ActionIQ: Get More From Your Lakehouse

A Composable CDP helps businesses grow faster, while boosting efficiency. But building the story to get your team to see the light means taking a strategic approach.

In this session, hear from the experts from ActionIQ and Bounteous to see how you can build a strategic business case for a Composable CDP — from the quantitative impact to the qualitative benefit.

You’ll discover:
- Our maturity matrix for understanding your starting point
- How to map your use cases and demonstrate potential impact
- The assessment in action from two leading brands

Speakers:
Heidi Smith, Head of Strategy and Insights, Financial Services at ActionIQ
Jeremy Lyon, Senior Solutions Consultant at ActionIQ
Jonathan Weber, SVP, Data & Analytics at Bounteous

How to Build a Business Case for a Composable CDP: Live!

Creating that scroll-stopping moment on LinkedIn Ads in a sea of competitive noise surrounding your audience isn’t about being the loudest — it’s about being the smartest.

In this special session with LinkedIn’s B2B Institute, discover how you can bring your first-party data to LinkedIn Ads, to meet the right buyer at the right scroll. Think higher mind share, better performance (and lower cost).

We’ll dig into the data and technology that enables businesses to stand out to each customer on LinkedIn, and show you how you can get started.

You’ll learn:
- How first-party data can enable better targeting on LinkedIn
- Which campaigns will bring you better results at lower cost
- How to design LinkedIn audiences that take you further
- How to measure appropriately with better signal

How to Create Scroll-Stopping Moments on LinkedIn With Your First-Party Data

Nearly every modern marketer is working toward the same goal – doing more with less. But B2B brands have even more pressure to increase the efficiency of their programs despite strapped budgets and complex buying groups. Reduced buyer visibility and plateaus in the performance of classically reliable B2B tactics like ABM have made delivering on pipeline goals and earning buyer trust more challenging than ever. 

In this conversation, hear how leading software brand Autodesk pulled the right levers across data, marketing and technology to optimize their hierarchical B2B model, deploy impactful lifecycle marketing use cases from acquisition to winback and drive impressive revenue metrics.

You’ll learn:
- Autodesk’s priorities around data centralization and identity 
- Which use cases the team deployed across the lifecycle and best practices for B2B
- How a CDP helped Autodesk tap into a complete dataset to boost their acquisition and retention goals
- How one core orchestration platform aligned and streamlined data, technology and marketing

How Autodesk Aligned Marketing, Sales & Tech Around Their Data

So is it magic or is it a unique set of buying criteria (that should just be part of your buying decision)? Gartner just released the first ever Gartner® Magic Quadrant™ for Customer Data Platforms, solidifying CDPs as a critical element of a brand’s stack. But with so many options out there, the Gartner Magic Quadrant is only one piece of the evaluation puzzle.

In this conversation with Lee Hammond, Marketing Data Stack Leader at Hakkoda and Patrick Crosby, Technology Alliances at Snowflake, we’ll discuss: why the CDP is hitting prime time with a Magic Quadrant now, and:
- What factors are behind the quadrant, and what this means for you
- The biggest trends in the Gartner Magic Quadrant, like composability and AI
- How to build a headache-free evaluation of your next CDP

Translating the Gartner Magic Quadrant: CDPs, Composability & Beyond

Brightspeed is one of countless organizations prioritizing the move toward a warehouse-first infrastructure – enabling incoming customer data to flow in a way that it’s actually accessible and actionable. That began with finding the right CDP partner that could not only support that warehouse connectivity with the marketing user in mind, but deliver the promise of long-term architectural flexibility as the business evolves.

Going into their evaluation there was one key non-negotiable: replacing data copying from their data warehouse with direct access for their five marketing teams to Google BigQuery. But this meant cutting through a lot of smoke and mirrors of reverse ETL and warehouse-only solutions that could not deliver on robust omnichannel activation capabilities.

Hear from a seasoned CDP buyer and integrator as they discuss their evaluation and why they chose ActionIQ, how they were able to deploy on their data warehouse in a matter of weeks and key marketing use cases they are now able to execute as a result of eliminating data copy.

How Brightspeed Deployed a Zero-Copy CDP in Weeks

For rapidly growing enterprises requiring scale and speed, those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.  

Hear how Liberty Latin America is leveraging a composable CDP to create data flexibility, unlock powerful lifecycle use cases at scale and align teams around key business outcomes – all without having to move data out of their data lake. 

You’ll learn:
-  How Liberty Latin America designed a flexible, integrated data foundation
-  The power of a data warehouse + CDP to enable business users to access and activate insights at scale
-  Liberty Latin America’s experience deploying ActionIQ on top of their Amazon Redshift data warehouse and launching key use cases
-  Value driven as a result of eliminating data copy

How Liberty Latin America Enables Personalization Without Data Replication

LiveRamp’s platform is stopping enterprise brands from scaling their advertising program with unnecessary costs, operational inefficiencies and low performance. 

It’s time to take control back from LiveRamp. Transitioning to a new advertising solution may feel intimidating — but your long (and short) term growth depends on it.

In this exclusive workshop, we’ll break down LiveRamp and build you a better advertising strategy, with the flexibility, performance and cost-efficiency you need to thrive. 

You’ll learn:
- An overview on how LiveRamp enables paid media activation, and a deconstruction on those components 
- How to design and build a solution that scales and grows with your business.
- What use-cases you can activate with a CDP — from identity and addressability to enrichment and activation.
- How a flexible, interoperable advertising framework will futureproof a brand’s advertising strategy.

Speakers: 
Zach Van Doren, Senior Director of Alliances, Identity & AdTech at ActionIQ 
Scott Wiese, Director, Customer Data Platforms at Bounteous

Life After LiveRamp

Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie—with tools like the DMP as the engine—are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data.

Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out:

Why HP is embracing a CDP-centric stack to navigate the new landscape
How coupling a CDP with identity solutions can maximize paid media performance and streamline tech investments
Strategies to maximize reach and efficacy of your marketing

How HP Is Taking a CDP-Centric Strategy

Although traditional all-in-one customer data platforms (CDPs) are integral for companies, their inflexibility and inability to offer capabilities that completely satisfy both technical and marketing teams leaves businesses frustrated. For a modern, future-proof CX stack, the solution is a CDP strategy built on composable solutions.

In this webinar, leaders from Saks, ActionIQ and Snowflake explore the driving forces behind the failure of bundled CDPs and the benefits of composable CDPs — including how Saks optimizes its toolset to drive business objectives while providing organizational and architectural flexibility.

Nivy Swaminathan, Vice President of Advanced Analytics and Personalization Saks 
Patrick Crosby Technology Alliances, Snowflake

How to Build a Resilient Data Strategy With Composable CDPs

AI can unlock massive value, but not every initiative delivers measurable impact. This workshop will provide a step-by-step framework for achieving AI ROI in marketing—starting with how to connect data to customer experience. Leaders will learn how to translate unified data into personalized engagement, smarter decisions, and real business outcomes. 

What you’ll learn: 

- Identify high-value use cases that connect directly to business goals. 
- Prioritize investments based on ROI potential and scalability. 
- Connect data to customer experience to unlock personalization and insights at scale. 
- Scale innovation without risk, ensuring compliance and governance.

Building Clear Pathways to Marketing AI ROI: Aligning Teams, Tech, and Outcomes

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Building Clear Pathways to Marketing AI ROI: Aligning Teams, Tech, and Outcomes

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Uniphore