The client brought over a billion rows of data... from a variety of marketing and first-party sources. Never had this data been aggregated, let alone thoroughly analyzed in a consistent manner. But Adlucent was up to the challenge: They pulled all billion rows into Google Cloud, then used AI to create a robust customer churn model. How did they do it?
Check out this Briefing Room Webinar to find out! You'll hear Kelly Weeks, Analytics Director of Adlucent, explain the step-by-step process of loading, analyzing and building models by distilling a billion rows of customer data into a useful feature set. She'll be joined by Tyrone Schiff of Google Cloud who will offer insights about cost optimization with AI and BigQuery.
Attendees will learn:
• How to ingest a billion rows of data efficiently, then flexibly scale up and down
• The steps for building modern data pipelines and AI models
• How connecting data from siloed sources can unlock new opportunities
• How AI can empower you to make proactive business decisions
• How to delineate the law of diminishing returns
Adlucent is a performance marketing agency that uses technology to help its clients make more efficient use of their marketing dollars. It does this by applying a scientific approach to marketing and unifying the best of human and machine insights.