Activate Data with AI and Analytics

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Presented by

Kelly Weeks, Tyrone Schiff

About this talk

The client brought over a billion rows of data... from a variety of marketing and first-party sources. Never had this data been aggregated, let alone thoroughly analyzed in a consistent manner. But Adlucent was up to the challenge: They pulled all billion rows into Google Cloud, then used AI to create a robust customer churn model. How did they do it? Check out this Briefing Room Webinar to find out! You'll hear Kelly Weeks, Analytics Director of Adlucent, explain the step-by-step process of loading, analyzing and building models by distilling a billion rows of customer data into a useful feature set. She'll be joined by Tyrone Schiff of Google Cloud who will offer insights about cost optimization with AI and BigQuery. Attendees will learn: • How to ingest a billion rows of data efficiently, then flexibly scale up and down • The steps for building modern data pipelines and AI models • How connecting data from siloed sources can unlock new opportunities • How AI can empower you to make proactive business decisions • How to delineate the law of diminishing returns Adlucent is a performance marketing agency that uses technology to help its clients make more efficient use of their marketing dollars. It does this by applying a scientific approach to marketing and unifying the best of human and machine insights.
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Google’s Data and AI Cloud is not only the most complete and unified data analytics and AI solution provider in the market but also a total-cost-of-ownership (TCO) leader. Learn more about Google Data Cloud and how it can help you transform your business. It supports various data use cases (e.g. applications, analytics, predictions, visualizations) through products that cater to different data personas (e.g. application developers and system builders, data engineers and data analysts, data scientists and ML engineers, and business users).