Data and AI Cloud for marketing use cases

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Presented by

Buki Froelke, Senior Product Manager, Google

About this talk

Delivering relevant campaigns while making your budget work as efficiently as possible and navigating multiple marketing channels can be challenging — but when done well, it can yield results you’ll want to brag about. Join Google Cloud experts to learn how you can get a more holistic view of your customers, use that view to better predict their behaviors, and ultimately create the personalized experiences they’ll love. Google Cloud can help you reduce data silos, unlock new AI capabilities that can help you get more efficiency with your ad spend, and increase ROI.
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Google’s Data and AI Cloud is not only the most complete and unified data analytics and AI solution provider in the market but also a total-cost-of-ownership (TCO) leader. Learn more about Google Data Cloud and how it can help you transform your business. It supports various data use cases (e.g. applications, analytics, predictions, visualizations) through products that cater to different data personas (e.g. application developers and system builders, data engineers and data analysts, data scientists and ML engineers, and business users).