Name: Business-Shift - Innovating on behalf of customers for Software Companies
Start: 2023-09-19T09:00:00Z
End: 2023-09-19T09:00:59.000Z
Location: BrightTALK

Thousands of Software and Technology companies trust Amazon Web Services (AWS) to power their rapid and secure growth through cloud services that can help you scale fast and innovate. Find technical and business resources, talks, testimonials to support your software business migration and transformation.

Practical guide for business leaders on planning and executing agentic AI initiatives, including resource planning, timeline development, and risk management.

Business - Building Your Agentic AI Roadmap: From Pilot to Production

This strategic session focuses on how businesses can effectively price, package, and monetize agentic AI capabilities within their SaaS offerings. Using real customer examples and market data, we'll explore various pricing models, cost considerations, and strategies for maximizing ROI while ensuring customer adoption. In partnership with Simon Kucher.

Business - Pricing & Monetization Strategies for Agentic AI: A SaaS Perspective

Strategic overview of how agentic AI is reshaping business operations, with focus on ROI, use cases, and implementation strategies.

Business - The Business Impact of Agentic AI: Transforming Enterprise Operations

Workshop where participants build and deploy a production-ready AI agent using AWS services. Includes real-time coding and implementation guidance.

Technical - Hands-On Lab: Building Your First Production-Ready AI Agent

Comprehensive exploration of security considerations in agentic AI systems, covering authentication, authorization, data protection, and compliance requirements.

Technical - Securing Agentic AI Systems: Architecture & Implementation

Deep dive into implementing personalized AI agents using Agentic Retrieval Augmented Generation (Agentic RAG) and agentic integration on collaboration protocols such as Model Context Protocol (MCP) and agent-to-agent (A2A. Focus on data integration, model customization, and real-time context management.

Technical - Building Personalized AI Agents: RAG Models & Context Management

This foundational session bridges theory and practice, providing developers and technical leaders with a comprehensive understanding of agentic AI implementation. Through real-world examples and AWS reference architectures, participants will learn how to architect and implement agentic systems that solve real business problems.

INTRODUCTION - Agentic AI for Software Companies: The Fundamentals

Join Informa TechTarget and AWS as we explore the impact of A.I. on the B2B Tech landscape. Our group of expert speakers uncover the opportunities, the challenges and the practical needs that businesses need to consider when incorporating A.I. into their strategies. Filmed in documentary style, this is an original Informa TechTarget video series, with this first episode brought to you by AWS.

B2B Tech and the Dawn of A.I. Episode 01: Navigating the Landscape -  Brought to you by AWS

AI holds incredible promise for organizations of all kinds, but like any disruptive technology, there are challenges to making these things real. Due to obstacles including a steep learning curve and nascent governance and controls, practical enterprise-grade applications of AI are still scarce.

That’s why GBG, a leader in identity and fraud solutions, has worked collaboratively with AWS to unleash generative AI’s potential in their solutions. During this webcast, you’ll learn about GBG’s drive to understand how generative AI could make their products better, the thought process they went through to understand what help they needed, and how their collaborative partnership is leading to symbiotic growth and innovation for both GBG and AWS.

Tune in now to hear from industry experts including Mark Beccue, Principal Analyst at Enterprise Strategy Group, about how you can leverage this partnership to combat real-life fraud.

Gen AI innovation: How GBG and AWS are collaborating to leverage Gen AI to solve real-life fraud

How can you start capitalizing on generative AI? Why isn’t your software-as-a-service (SaaS) transition taking off? And what are practical ways to build the right skills and innovation mindset within your software company?

It was on the stage of AWS re:Invent 2024 that leaders addressed these big opportunities and challenges head on specifically for software and technology companies. Keynotes covered strategies spanning everything from keeping profit margins healthy to achieving cut-through in new markets. But if you missed out, it’s not too late to see how other software companies are gaining the freedom to modernize, innovate, and scale. Dive into some of the session highlights and actionable insights to support your 2025 planning and beyond with Amazon Web Services.

Discover the latest innovations from AWS for Software Companies - re:Invent 2024 re:Cap

In the final episode, we explore strategies for monitoring, analyzing, and continuously optimizing SaaS architectures built on AWS. Gain insights into leveraging observability tools like AWS CloudWatch to monitor metrics, logs, and traces. Turn data into actionable insights by defining KPIs, optimizing resources and coupling performance with cost. Where do you go next? Follow best practices by validating your architecture decisions using the AWS Well-Architected Framework, including the SaaS Lens tailored for software companies building SaaS solutions.

Episode 4: Where to go next?

Businesses and organizations often have a mix of cloud environments, on-premises environments, and edge computing infrastructure. In this episode we cover what hybrid cloud is, common drivers for adopting it, key design principles, and how to implement it across compute, storage, networking, and management using various AWS services.

Episode 3: Something needs to stay on-premises?

Explore Event-Driven Architecture and its advantages in this session, focusing on serverless computing with AWS Lambda and Fargate. Learn about linking microservices and discover practical AI/ML use cases to enhance your architectural strategies.

Episode 2: Reimagine your architecture

In this episode we navigate the world of modernization. It's not just about dealing with your existing technology stack and licensing agreements. There are plenty of opportunities for modernization at every layer of the stack, from databases to operating systems and application code to better support SaaS delivery models.

Episode 1: Modernize your tech stack

Equating SaaS and multi-tenancy might seem natural from a purely technical view but different factors need to be considered. Discover the challenges, opportunities, and best practices of efficiently managing multi-tenancy for your SaaS.

Episode 4: Enabling multi-tenancy

Adding the Control plane to manage tenants is probably the biggest leap for your existing solution towards SaaS. In this episode, learn about the Control plane, what features you should add first and how it will become a centerpiece of your future SaaS.

Episode 3: Adding the Control plane to manage your tenants

After migrating to the cloud, the goal is to realize the full value of SaaS by increasing scalability and agility while reducing costs. To prioritize the right initiatives, businesses must align their technology efforts with strategic objectives. As a guiding framework for this journey, we introduce the SaaS Blueprint, which outlines the key building blocks and considerations for successfully transitioning to and optimizing a SaaS offering in the cloud.

Episode 1: I’ve migrated…. now what?

Explore the concepts of Silo, Bridge, and Pool isolation models for you SaaS. Discuss key considerations for each model, emphasizing their impact on security, scalability, and resource management.

Episode 2: Foundations of SaaS

AWS is partnering with software companies worldwide, helping them along their cloud journey and reinventing their businesses. Product Managers have a key role in this transformation process.
As continuous innovation is becoming increasingly important to create successful software products, we will provide insights into innovation processes at Amazon. A deep dive into culture, mechanisms, architecture and organization will show how these factors enable and accelerate innovation in line with customer needs.
In two expert sessions, Product Managers will share their best practices: we will hear about working backwards from customers by a Senior Product Manager from Amazon Alexa, and using data to identify and prioritize new features by the Business Development Manager from our partner shopware AG.

Find out more at the AWS hub for Software Companies: https://aws.com/campaigns/isv

Business-Shift - Innovating on behalf of customers for Software Companies

Cloud

Cloud Computing

Cloud Security

Information Security

Digital Transformation

Amazon Web Services

Cyber Intelligence

Cyber Security

Technical Markets

Welcome to the virtualization community on BrightTALK! Whether it affects servers, storage, networks, desktops or other parts of the data center, virtualization provides real benefits by reducing the resources needed for your
infrastructure and creating software-defined data center components. However, it can also complicate your infrastructure. Join this active community to learn best
practices for avoiding virtual machine sprawl and other common virtualization pitfalls as well as how you can make the most of your virtualization environment.

Virtualization

Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

Mobile Computing

Are you an IT service management professional interested in developing your knowledge and improving your job performance? Join the IT service management community to access the latest updates from industry experts. Learn and share insights related to IT service management (ITSM) including topics such as the service desk, service catalog, problem and incident management, ITIL v4 and more. Engage with industry experts on current best practices and participate in active discussions that address the needs and challenges of the ITSM community.

IT Service Management

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

The data center management community focuses on the holistic management and optimization of the data center. From technologies such as virtualization and cloud computing to data center design, colocation, energy efficiency and monitoring, the BrightTALK data center management community provides the most up-to-date and engaging content from industry experts to better your infrastructure and operations. Engage with a community of your peers and industry experts by asking questions, rating presentations and participating in polls during webinars, all while you gain insight that will help you transform your infrastructure into a next generation data center.

Data Center Management

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

The unexpected nature of natural disasters and other disruptive events means that preparation is key to managing disaster recovery and business continuity planning. Join the business continuity and disaster recovery community for live and recorded presentations discussing best practices for business continuity planning, disaster recovery programs and business continuity management. Learn from BCDR experts to develop your critical infrastructure and gain insight into tactical solutions to your BCDR issues.

Business Continuity / Disaster Recovery

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

The storage community on BrightTALK is made up of thousands of storage and IT professionals. Find relevant webinars and videos on storage architecture, cloud storage, storage virtualization and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Storage

The IT project management community on BrightTALK includes thousands of IT project and portfolio management professionals. Find relevant webinars and videos on agile methodologies, scrum strategy, project management processes and more. Attend live webinars or view on demand content presented by recognized thought leaders in the IT project management industry.

IT Project Management

Network infrastructure professionals understand that a reliable and secure infrastructure is crucial to enabling business execution. Join the network infrastructure community to interact with thousands of IT professionals. Browse hundreds of on-demand and live webinars and videos to learn about the latest trends in network computing, SDN, WAN optimization and more.

Network Infrastructure

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

Get powerful end user computing insights from influential EUC experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on effective approaches to get non-programmers to create working applications.

End User Computing

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Business-Shift - Innovating on behalf of customers for Software Companies

Presented by

About this talk

AWS for Software and Technology