Name: Episode 2: Navigate the journey
Start: 2024-04-26T12:18:00Z
End: 2024-04-26T12:18:09.000Z
Location: BrightTALK
Rating: 0

Thousands of Software and Technology companies trust Amazon Web Services (AWS) to power their rapid and secure growth through cloud services that can help you scale fast and innovate. Find technical and business resources, talks, testimonials to support your software business migration and transformation.

Join Informa TechTarget and AWS as we explore the impact of A.I. on the B2B Tech landscape. Our group of expert speakers uncover the opportunities, the challenges and the practical needs that businesses need to consider when incorporating A.I. into their strategies. Filmed in documentary style, this is an original Informa TechTarget video series, with this first episode brought to you by AWS.

B2B Tech and the Dawn of A.I. Episode 01: Navigating the Landscape -  Brought to you by AWS

AI holds incredible promise for organizations of all kinds, but like any disruptive technology, there are challenges to making these things real. Due to obstacles including a steep learning curve and nascent governance and controls, practical enterprise-grade applications of AI are still scarce.

That’s why GBG, a leader in identity and fraud solutions, has worked collaboratively with AWS to unleash generative AI’s potential in their solutions. During this webcast, you’ll learn about GBG’s drive to understand how generative AI could make their products better, the thought process they went through to understand what help they needed, and how their collaborative partnership is leading to symbiotic growth and innovation for both GBG and AWS.

Tune in now to hear from industry experts including Mark Beccue, Principal Analyst at Enterprise Strategy Group, about how you can leverage this partnership to combat real-life fraud.

Gen AI innovation: How GBG and AWS are collaborating to leverage Gen AI to solve real-life fraud

How can you start capitalizing on generative AI? Why isn’t your software-as-a-service (SaaS) transition taking off? And what are practical ways to build the right skills and innovation mindset within your software company?

It was on the stage of AWS re:Invent 2024 that leaders addressed these big opportunities and challenges head on specifically for software and technology companies. Keynotes covered strategies spanning everything from keeping profit margins healthy to achieving cut-through in new markets. But if you missed out, it’s not too late to see how other software companies are gaining the freedom to modernize, innovate, and scale. Dive into some of the session highlights and actionable insights to support your 2025 planning and beyond with Amazon Web Services.

Discover the latest innovations from AWS for Software Companies - re:Invent 2024 re:Cap

In the final episode, we explore strategies for monitoring, analyzing, and continuously optimizing SaaS architectures built on AWS. Gain insights into leveraging observability tools like AWS CloudWatch to monitor metrics, logs, and traces. Turn data into actionable insights by defining KPIs, optimizing resources and coupling performance with cost. Where do you go next? Follow best practices by validating your architecture decisions using the AWS Well-Architected Framework, including the SaaS Lens tailored for software companies building SaaS solutions.

Episode 4: Where to go next?

Businesses and organizations often have a mix of cloud environments, on-premises environments, and edge computing infrastructure. In this episode we cover what hybrid cloud is, common drivers for adopting it, key design principles, and how to implement it across compute, storage, networking, and management using various AWS services.

Episode 3: Something needs to stay on-premises?

Explore Event-Driven Architecture and its advantages in this session, focusing on serverless computing with AWS Lambda and Fargate. Learn about linking microservices and discover practical AI/ML use cases to enhance your architectural strategies.

Episode 2: Reimagine your architecture

In this episode we navigate the world of modernization. It's not just about dealing with your existing technology stack and licensing agreements. There are plenty of opportunities for modernization at every layer of the stack, from databases to operating systems and application code to better support SaaS delivery models.

Episode 1: Modernize your tech stack

Equating SaaS and multi-tenancy might seem natural from a purely technical view but different factors need to be considered. Discover the challenges, opportunities, and best practices of efficiently managing multi-tenancy for your SaaS.

Episode 4: Enabling multi-tenancy

Adding the Control plane to manage tenants is probably the biggest leap for your existing solution towards SaaS. In this episode, learn about the Control plane, what features you should add first and how it will become a centerpiece of your future SaaS.

Episode 3: Adding the Control plane to manage your tenants

After migrating to the cloud, the goal is to realize the full value of SaaS by increasing scalability and agility while reducing costs. To prioritize the right initiatives, businesses must align their technology efforts with strategic objectives. As a guiding framework for this journey, we introduce the SaaS Blueprint, which outlines the key building blocks and considerations for successfully transitioning to and optimizing a SaaS offering in the cloud.

Episode 1: I’ve migrated…. now what?

Explore the concepts of Silo, Bridge, and Pool isolation models for you SaaS. Discuss key considerations for each model, emphasizing their impact on security, scalability, and resource management.

Episode 2: Foundations of SaaS

There are many facets of SaaS transformation, and this in-depth discussion focuses on the finance leader’s view of such a transformation. Hear from Nili Serr Reuven, SVP Finance at CyberArk on 1) company's transformation to SaaS and scaling of their SaaS business and delivery model, 2) the role of finance in their move to SaaS and 3) what impact the transformation had on the finance function.

Finance Leader’s Take on SaaS Transformation – fireside chat with Nili Serr Reuven from CyberArk

In this session, learn how to add interactive insights and differentiate your applications with Amazon QuickSight. Discover how you can embed visualizations, dashboards and ML-powered natural language query into your applications at scale, with no infrastructure to manage. Explore real-world examples of AWS customers who have successfully incorporated powerful analytics into their applications, delivering insights and self-service capabilities to thousands of users.

GenBI and Embedded Analytics: Monetize Your Data

Generative AI has initiated a broad exploration for innovative use cases. Many software companies have already successfully completed their first proof-of-concept implementations, and these have been well received by end customers. Now they seek to monetize their innovations. But, at what price? How much are customers actually willing to pay? When calculating the business case, generative AI has many moving parts and the consumption based pricing model of the providers creates challenges. Together with Christian Wirth, Optimal Price GmbH, we help you navigate this journey based on the principles of value-based pricing.

Monetizing Your Generative AI Innovation

In this session, learn how Generative BI in Amazon QuickSight can transform the way your users interact with data, and the value your software delivers to your customers. Allow business analysts to create dashboards using natural language, and enable business users to dive deep into data by simply asking questions. Discover how business users can also use Generative BI capabilities to quickly create compelling stories to drive decision-making, while developers can integrate these capabilities into applications to differentiate and monetize data like never before.

GenAI for BI: The New Frontier of Business Intelligence for software companies

Independent software vendors (ISVs) face increasing demands to rapidly develop, deploy, and iterate on software products while controlling costs. Generative AI presents a unique opportunity for ISVs to augment human capabilities and accelerate delivery of new products and features, maximising time-to-value. This session will explore how AWS’s generative AI services can help ISVs embark on the innovation journey using Machine Learning.

Delivering Innovation using generative AI for software vendors

Explore how CxOs harnesses generative AI with AWS for business optimization. This session covers the generative AI landscape and its impact on enterprise software, enhancing automation and creativity. Learn from success stories and case studies of AWS implementations. Delve into AWS's generative AI products, such as Amazon Bedrock and Amazon Q, and their integration in the cloud ecosystem. Understand decision-making and ownership aspects for adopting generative AI and get a roadmap to start with AWS.

Optimising Your Business with AWS Generative AI - Executive Edition

Daniele Di Mattia, Partner at McKinsey and Company and Miguel Alava, General Manager of AWS for software companies in EMEA, discuss strategic software industry insights and trends in Europe, Middle East, Africa and beyond that will shape the future of investment, product development as well as opportunities for regional and global expansion.

Topics include:

- Macro environment challenges and focus on cost optimization for software companies
- Generative AI's massive impact and expanding total addressable market
- The need for increased R&D investment in Europe, Middle East and Africa region
- Leveraging cloud elasticity and optimization for cost-conscious environments
- Impact of generative AI on product development and developer productivity
- Embedding generative AI in sales, marketing and customer operations
- Importance of data strategy and prioritizing high-value use cases
- Being bold and courageous in investing during technological inflection points
- Opportunities for software companies to lead in their respective market segments

McKinsey's Top Software Companies Trends - AI, Investment and Opportunities

Season 1: Migration to the Cloud. Episode 12

You’ve got everything you need to start your migration journey. Almost. Because once it’s up and running, how do you keep it all going? Find out in 15 minutes, as we explore essentials tools around monitoring, logging, cost management, and more. Let’s get started.
Duration: 15mins

Episode 12: Sustain your innovation

Season 1: Migration to the Cloud. Episode 11

Once you have your application up and running in the cloud, you can start looking for opportunities to reduce the operational burden and remove undifferentiated heavy lifting by using managed services.
Duration: 10mins

Episode 11: Reducing your operational overhead

Season 1: Migration to the Cloud. Episode 10

As service providers we want to scale with our customers and thus need to replicate our deployments. AWS allows us to automate infrastructure deployment as well as integrate into CI/CD pipelines to create a replicable and safe guarded deployment.
Duration: 10mins

Episode 10: Replicating your setup

Season 1: Migration to the Cloud. Episode 9

If possible, we aim to standardize the application deliverable and to containerize our application. We need to select our container orchestration and get familiar with the options to run containers in the cloud.
Duration: 10mins

Episode 9: Containers

Season 1: Migration to the Cloud. Episode 8

While picking the database runtime we have multiple options to achieve SLAs but also to keep operational overhead low. 
Duration: 10mins

Episode 8: Databases

Season 1: Migration to the Cloud. Episode 7

The most fundamental building blocks are virtual machines and network. But we also have to reflect non-functional requirements, e.g. failing over between availability zones, to meet our SLAs.
Duration: 10mins

Episode 7: Basic infrastructure

Season 1: Migration to the Cloud. Episode 6

Having layed out the foundation we want to tackle the actual application and make it consumable for customers. As service providers, we need a basic structure to organize our customers (aka tenants) and to migrate our application into this model.
Duration: 10mins

Episode 6: Migration options

Season 1: Migration to the Cloud. Episode 5 

No one can do this alone. AWS Partners have helped thousands of ISVs (Independent Software Vendors) just like you evolve into the cloud. In this episode, we reveal how you can find the support you need, fast, as well as exploring support plans that continue to offer you guidance as you scale.
Duration: 10mins

Episode 5: Foundations Support

Season 1: Migration to the Cloud. Episode 4

Migration is more than just technology. It takes real human talent and an ability to upskill inside your organization. In just 10 minutes, you’ll have a bedrock of information to get going and find the right people to help you achieve your goals.
Duration: 10mins

Episode 4: Foundations Talent

Season 1: Migration to the Cloud. Episode 3

You’re set on the benefits. Let’s make this happen. Start here, with the first of three short introductions to the foundational elements that will make your migration a success. Up first: security.
Duration: 10mins

Episode 3: Foundations Security

Season 1: Migration to the Cloud. Episode 1.

The what and the why to start your journey. You’ll deepen your understanding of cloud innovation through expert insights on market trends, the far-reaching benefits, and start to demystify security and compliance. 
Duration: 15mins

Episode 1: The era of cloud

Techshift Season 1 - The era of cloud

Season 1: Migration to the Cloud. Episode 2

We get into it on the details including pricing, operational overhead, and responsibilities. We also give you an invaluable project plan – where to start and the steps you can follow to ensure success. You’ll have everything you need to get going.
Duration: 15mins

Episode 2: Navigate the journey

Cloud

Cloud Migration

AWS Cloud

SaaS

Generative AI

Cloud Innovation

Cloud Security

Cloud Compliance

Cloud Computing

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infrastructure and creating software-defined data center components. However, it can also complicate your infrastructure. Join this active community to learn best
practices for avoiding virtual machine sprawl and other common virtualization pitfalls as well as how you can make the most of your virtualization environment.

Virtualization

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Mobile Computing

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IT Service Management

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The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

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IT Governance, Risk and Compliance

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Data Center Management

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Application Development

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

The unexpected nature of natural disasters and other disruptive events means that preparation is key to managing disaster recovery and business continuity planning. Join the business continuity and disaster recovery community for live and recorded presentations discussing best practices for business continuity planning, disaster recovery programs and business continuity management. Learn from BCDR experts to develop your critical infrastructure and gain insight into tactical solutions to your BCDR issues.

Business Continuity / Disaster Recovery

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Business Intelligence and Analytics

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

The storage community on BrightTALK is made up of thousands of storage and IT professionals. Find relevant webinars and videos on storage architecture, cloud storage, storage virtualization and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Storage

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IT Project Management

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Network Infrastructure

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Big Data and Data Management

Get powerful end user computing insights from influential EUC experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on effective approaches to get non-programmers to create working applications.

End User Computing

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Episode 2: Navigate the journey

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AWS for Software and Technology