How Carta CMO Jane Alexander thinks about ROI when buying software

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About this talk

When Jane Alexander, CMO at Carta first proposed integrating generative AI technology into their new GTM initiatives, she was hoping that it would help them with scaling content production. What she hadn’t anticipated was just how much her expectations would be exceeded and the breadth of work they could reduce from weeks, to mere minutes. “I expected Writer to help us on pure content. What I wasn't expecting is that it would create more efficiency in how our team members talk to cross-functional team members, synthesize information, and draw insights.” Hear how Writer changed Jane and Carta's expectations and the power it's given them as a result.
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Writer is the generative AI platform for enterprises. We empower your people — marketing, support, product, HR, and more — to maximize creativity and 10x productivity. Our secure platform snaps easily into your business data sources and delivers accurate content that’s fine-tuned on your brand, messaging, and facts.