From Targets to Triumph: Key Strategies for Activating Your ABM Campaign

Presented by

Matt Hogan, VP of Growth Marketing (HG Insights); Jillian Coffin, Senior Vice President (TechTarget)

About this talk

So you’ve defined your target accounts for your account-based marketing (ABM) campaign — now what? In this webinar, we’ll explore how to activate your ABM plan and engage your ideal accounts with hyper-personalization and precision. You’ll uncover key strategies for sales and marketing alignment and learn how to leverage Technology Intelligence and intent data to unleash the most effective tactics for your target accounts and channels. Join Matt Hogan, HG Insights’ VP of Growth Marketing, and Jillian Coffin, TechTarget’s SVP, Customer Strategy & Enablement, as they share best-in-class strategies on: • Going “Account-Based Everything” to redefine the Go-To-Market experience • Leveraging Technology Intelligence for account & campaign segmentation • Using intent data to create hyper-personalized content & messaging • Aligning sales and marketing teams to ensure ABM success

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