Bite-Sized Marketing: Real Solutions for Overworked Librarians

Presented by

Nancy Dowd, Director of Marketing, New Jersey State Library

About this talk

Librarians are increasingly under pressure to step up their marketing efforts but where to begin when there's no plan, no time, no staff and no money? Is it possible to create a marketing plan when your organization has an outdated or nonexistent strategic plan? You betcha! There are many news tools available for marketing. Create effective strategies and avoid the "Shiny Object Syndrome" by learning how to determine which web 2.0 tools are best for your library. Join Nancy Dowd as she shares tips on working with the new marketing mix to find the right combination for your library. She will discuss the newest trends in marketing including mobile marketing, word of mouth marketing strategies, Twitter, Facebook, blogging and Podcasting.

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The SirsiDynix Institute supports librarianship and professional development with free, ongoing events and speakers on topics relevant to you and your library.